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Marketing & Communications Manager
3 months ago
As a Marketing & Communications Manager, you will be responsible for leading a high-performing team, driving our digital presence, overseeing content creation, and ensuring effective internal and external communication strategies.
Your expertise will be pivotal in shaping our brand perception and national growth.This is a fast-paced, multi-faceted role that requires a blend of creativity, analytical thinking, and leadership skills to effectively position Stallion in the logistics/eCommerce market and achieve our business objectives.
Key Areas of ResponsibilityLead and manage a team of marketing professionals, setting clear goals and providing guidance, mentorship and support to foster a culture of creativity, collaboration, and accountability within the department.
Possess strong people management skills to oversee hiring, training and development efforts within the department.Plan and oversee the implementation of multi-channel marketing campaigns, including social media, SEO, email marketing, and content marketing.
Assist in creating compelling eCommerce content, including video tutorials, articles, blog posts, and infographics, to drive engagement and educate our target audience.
Coordinate the communication of new features and service launches both internally and externally. Deliver essential marketing assets, including ad creatives, ad copy, promotional videos, blogs, and email communications.Provide regular reports and insights to support data-driven decision-making processes, including utilizing analytics tools to track performance metrics such as engagement rates, conversion rates, and revenue generated.
Oversee digital advertising campaigns across various platforms (Google Ads, Meta Ads, TikTok Ads, YouTube Ads).Lead the development of the marketing department analysis dashboard for KPIs and ROIs.
Implement a news monitoring and crisis management system to track media coverage, industry trends, and competitor activities, ensuring timely responses and strategic alignment with marketing objectives.
Qualifications:
Hands-on experience in eCommerce, logistics or a software company is a plus.
Proven work experience in digital marketing and a minimum of 2 years of experience in a leadership role.
Proven track record of developing and executing successful marketing strategies and campaigns that drive business results.
Integrated marketing experience, including paid, owned, and organic channels.
Strong leadership skills with the ability to inspire, motivate, and mentor a team.
Exceptional communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
Proficiency in marketing automation tools and digital analytical tools for social listening, ad tracking, website analytics, and app statistics (e.g., Google Analytics, Google Ads, Semrush, AWS quicksight, , etc).Creative thinker and a strong problem solver with the ability to lead the team to push the solution and progress.
Strong project management and organizational skills.About Us:
Stallion Express is a Toronto-based company specializing in logistics solutions for online sellers. At Stallion Express, we empower business owners by seamlessly connecting them to their customers. From small eBay sellers to large eCommerce platforms, we streamline the experience of getting products to their customers.
We're a dynamic team working towards a shared vision:
To help Canadian sellers ship parcels at the lowest possible rates.
What's in it for me?Birthday and work anniversary celebrations:
Whether it's your birthday or work anniversary, we're all about celebrating you
Flex Time:
We offer flexible start times to accommodate your schedule and preferences. This position is based out of our headquarters in Mississauga, Ontario. This role requires working in the office four days a week, with Thursdays being remote.
Office gym:
Our exclusive office gym is available 24/7 at our head office in Mississauga.
It's not a commercial gym, but it has all the necessities—and moreAt Stallion, we embrace diversity and encourage applications from individuals of all backgrounds and experiences.
Your journey with us starts here