Marketing Analyst

2 weeks ago

Mississauga, Ontario, Canada Mattel Full time

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:


The Marketing Department in Canada is responsible for localization and commercialization of the global marketing priorities to suit the specific needs of Canadian consumers and retailers.

Our Marketing team is responsible for adapting strategic and commercially viable marketing programs from globally developed strategies, and contributing to retail executions for all of the brands in the Mattel portfolio (i.e. Barbie, Hot Wheels, Fisher-Price).

The Marketing team is the engine for Mattel Canada, acting as business managers, with responsibility for delivering business results through pricing, line selection, marketing communications, media investments and close partnership with all stakeholders in the business.

In this team, you can expect to have a dynamic, fast paced, and nimble role where you have true accountability and team collaboration.


The Opportunity:


As a Marketing Analyst, you will be exposed to core business processes and systems to gain experience within commercial marketing at Mattel.

This role is a great opportunity to work on a brand team where you'll play a critical role in driving profitable growth for some of the world's most iconic brands.


What Your Impact Will Be:

  • Business Reporting & Analysis
  • Monitor key trends, brands, and competitors' performance through regular (weekly, monthly, quarterly) data collection and analysis. Retailer store visits as required.
  • Pre and post analysis of key item performance, marketing spend and media effectiveness, pricing strategies and market share.
  • Assist marketing team in creating ad hoc reports and doing deep dive analysis for brands to create insights that inform future marketing strategies and plans.
  • Brand Management
  • Work in collaboration with the Associate Marketing Manager to manage the product portfolio, developing business strategies, objectives and insights and managing the P&L.
  • Manage adaptation of GBT creative to meet local needs; liaise with local advertising, promotional and PR agencies to traffic assets and ensure timely execution of all marketing campaigns.
  • Collaborate with crossfunctional teams to drive and execute key business initiatives.
  • Administrative Support
  • Create and disseminate marketing bulletins to update crossfunctional teams on new product news, marketing activity, program performance and results.
  • Manage all product line changes (new adds/drops, dash codes, etc) and adhoc information requests.
  • Maintain internal collateral (presentations, logos, brand guides, etc) in clearly organized locations.
  • Back up for Marketing Associate as required.

What We're Looking For:

You also have:

  • Bachelor Degree in Business or Marketing
  • Excellent analytical aptitude and data interpretation abilities
  • Demonstrated creativity, curiosity, and critical thinking skills
  • Demonstrated leadership and collaboration skills
  • High level of initiative, assertiveness and selfdirection
  • Excels in a team environment
  • Strong written and verbal communication
  • Proficient use of Microsoft Office Suite (Excel, Word, PowerPoint)


The requirements of this position may change from time to time in accordance with the changing conditions of the business.

Therefore, Mattel requires the incumbent to be flexible and to assume any corresponding changes in responsibilities.

What It's Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential.

We live up to our purpose employing the following behaviors:

-
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
-
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
-
We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

**Our Approach to

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