Senior Account Director

2 weeks ago

Toronto, Ontario, Canada Publicis Groupe Full time

MSL is an award winning agency, including winner of the SabreAwards, Canadian PR Agency of the Year As part of the fast evolving PR and social media discipline, we are constantly innovating and making it our mission to ensure we are thinking and doing the next and the new.

Which makes our environment a very agile and exciting place to work

MSL is known as a strategic communications powerhouse, with deep expertise in consumer and corporate PR.

Specializing in delivering multichannel, creative campaigns for some of the world's most iconic brands, all our campaigns lead with creative storytelling and are rooted in big ideas driven by sophisticated data insights.

MSL is also a trailblazer in influencer marketing, having created some of the country's most recognized campaigns.

We were there over twelve years ago navigating the social influencer space and as a result, we've pioneered truly unique approaches to reaching Canadians through influencer content.

As part of our thirst for continual evolution, we have further transitioned and made the leap to expand our capabilities into digital marketing, managing high profile social and digital campaigns for several CPG, gaming, retail, financial services and healthcare brands.


As part of the Publicis One network, we have a close working relationship with our sister agencies, including Leo Burnett, Saatchi & Saatchi, Publicis, Starcom, Sapient and Zenith.


Built on a foundation of collaboration, we are excited by innovation, and our employees are encouraged to aspire to entrepreneurialism.

As a Senior Account Director, you will be leading account teams that develop and deliver strategic, creative programs. You will play a key role in leading planning on your accounts. Strategic planning and big idea thinking are essential skills for this role.

We have a strong growth culture and are looking for leaders that are great presenters, able to build creative, strategic plans, and win the room in a pitch.

Budgeting, strategic planning and big idea thinking are essential skills for this role.


You will be a key member of our Senior Leadership team and play an integral role in steering our agency's future and talent agenda.

We're looking for a passionate team player with very strong creative, strategic thinking and organizational abilities. A strategic, creative and analytical thinker who can create cross-channel media strategies for our clients.


As part of a publicly-traded company, you will be required to manage budgets and work with our finance team to forecast on a monthly basis.

Put your exceptional account management skills to work in developing solid client relationships and working with some of the biggest brands out there: keep in contact with clients, anticipate their needs, offer new ideas, and provide expert counsel and outstanding overall account service
Play a strategic leadership role with our team of top talent - managing staffing mix on accounts to meet projections and budgetary requirements while ensuring each team member has a clear understanding of expected performance and their contribution to objectives
Help develop award-winning, insightful and creative ideas to drive results and brand influence for our clients

Drive new business through participating in and leading client pitches specific to social and web strategies, investigative research, campaign analysis, monitoring, etc.

Build industry regard for MSL Canada's capabilities through professional activities and community involvement keeping MSL's name visible and developing key contacts
Manage multiple facets of client programs including research and insights, strategy development, campaign execution
Utilize your expert writing skills to draft, edit and provide feedback on a full range of highly engaging content
The sky is the limit with creative thinking - bring your A game and encourage others to think outside the box
Use your knowledge of industry & brand best practices for PR, influencer relations and social media to innovate on how we do things
You have broad and increasingly senior experience in public relations in B2C and B2B
Extensive experience in media relations, social media, event management and influencer relations
Strong proficiency in social platforms (Facebook, X (Twitter), TikTok, LinkedIn, Facebook, Pinterest, YouTube, Instagram, etc....), and base knowledge of effective measurement frameworks for social programs
Passionate about evolving into the digital space and follow those trends and practices closely
A proven track record of developing and leading creative public relations strategies and programs
Collaborative and transparent, you keep teams and senior leadership informed to ensure alignment
A passion for working with exciting international brands
Strong financial acumen and organizational discipline to closely manage budgets and account profitability
Strong initiative as an entrepreneurial thinker taking independent actions and calculated risk
Ability to be flexible in a changing work environment and work well under pressure
Meaningful work where you can have a direct impact working on some of the biggest brands out there
A focused commitment to career development and personal success - let us help you
Highly competitive compensation and benefits package including substantial time off policies (like really. MSL Canada is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.
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