Adobe Analytics Specialist

2 weeks ago

St John's, Newfoundland and Labrador, Canada TV2 Consulting Full time

TV2 is seeking a talented Adobe Analytics Specialist to join our team. As an Adobe Analytics Specialist, you will play a crucial role in leveraging data to drive business insights, optimize digital marketing campaigns, and enhance user experiences across our digital platforms. You will be responsible for managing the end-to-end Adobe Analytics process, including data collection, analysis, reporting, and optimization.

  • Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems
  • Experience with all the aspects of Analytics lifecycle including design, implement and maintain digital analytics solutions and products
  • Oversee the delivery of digital analytics implementation projects, from KPI definition to data analysis and presentation.
  • Build dashboards and reports to enable various functional teams to make better, more informed decisions and be able to evaluate their performance.
  • Mandatory Skills Web development including JavaScript, jQuery
  • Strong understanding of JavaScript & & DOM manipulation, web markup, including HTML5 and CSS3
  • Expertise with tag management tools (DTM, Adobe Launch)
  • Make sure the tags are consistent on all properties
  • Manage Cost/server calls usage (minimize Adobe annual cost)
  • Help users with Admin tasks (new variables implementation, Launch new properties set-up, etc).
  • Validation/testing of tagging (will not validate everything since project teams do) - sanity check of tagging
  • Deep understanding of Adobe Mobile Services best practices for measurement plans and tagging in Mobile Apps.
  • Strong understanding of JSON structures and best practices.
  • Strong understanding of Native Mobile development standards
  • Experience with digital analytics QA tools such as Charles, Omnibug, Fiddler.
  • Knowledge of digital analytics industry trends: tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc.
  • University degree in Computer science or IT, or equivalent work experience.
  • Adobe Analytics implementation Expert, possessing one of the Adobe Implementation Certificates.
  • Experience with Adobe Analytics Tag Manager (Adobe Launch/DTM)
  • Knowledge of Adobe Analytics variables and their setup
  • 5 years of experience of Adobe Analytics Requirements Gathering
  • 5 years of experience of Producing Implementation Guides
  • 5 years of experience of Adobe Analytics QA and debugging
  • Knowledge of JavaScript, HTML and CSS
  • Ability to create dashboards in Workspace (w/ segments and calculated metrics)
  • Knowledge of Adobe Analytics Admin Console (rights for different products, product profiles and user profiles)
  • Strong analytical, judgment and conceptual ability is critical.
  • Excellent communication skills and ability to interact with all levels of end users and technical resources.
  • Data and details oriented.
  • Autonomous and proactive.
  • Ability to provide ongoing insights on issues and initiatives.
  • 5+ years' experience building dashboards and custom reports to derive business insights from raw data
  • 5+ years' experience implementing tracking solutions in Adobe Analytics or Google Analytics
  • Solid understanding of HTML/JavaScript and Tag Management tools such as Adobe DTM (Bonus if you've coded before)
  • Knowledge of common web and mobile analytics best practices
  • Type of job: Temporary Contractor – 1 year
  • Date candidate required: Immediate
  • Location: Saint John, NB
  • Work hours are Monday - Friday, normal 37.5 hour week

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