Marketing Coordinator

1 week ago


Burnaby, British Columbia, Canada 49th Parallel Coffee Roasters Full time

Who we are:

49th Parallel Coffee Roasters is a Vancouver-based Coffee Roastery established in 2004. Over the years, through dedication and a growing customer base, we have become one of Canada's top-notch specialty coffee companies. What distinguishes us is our dedication to direct trade, building strong relationships with farms, ensuring transparency in our coffee sourcing for our valued customers. Apart from our 49th Parallel Cafes, we operate successful Wholesale and Ecommerce divisions delivering exceptional coffee across North America.

Our Vision: Lead North America's Specialty Coffee Movement

Our Mission: Provide Accessible Specialty Coffee in Diverse Ways through Crafting Exceptional Direct Trade Coffee, Inspiring Curiosity

The Role:

Joining the 49th Parallel Team as the Marketing Coordinator involves supporting growth initiatives, enhancing customer engagement, and organizing events across all business channels. This role demands a self-motivated individual with strong organizational skills to represent our brand effectively. The position is full-time, salaried, located at our head office/Roastery in Burnaby, B.C.

Primary Responsibilities:

Event Management

  • Participate in events, engaging with customers and retail partners
  • Organize marketing materials and samples, ensuring smooth execution
  • Collaborate with vendors for merchandising elements
  • Coordinate transportation, setup, and shipping

Product Trial Program

  • Develop guidelines for demo staff and coffee preparation
  • Train Demos on brand knowledge and selling features
  • Maintain Demo equipment and logistics
  • Schedule and coordinate demos effectively

Sales and Merchandising Materials

  • Lead sales materials and graphic design projects
  • Create Retail flyers and digital ads
  • Support the Sales Team with samples and tools

Content Creation Support

  • Collaborate for digital content creation across platforms
  • Capture visually appealing images and videos
  • Write effective copy for communication

Social Media

  • Support social media strategies for brand visibility
  • Manage various social media accounts
  • Contribute to content creation showing coffee products and events
  • Identify potential collaborations and partnerships
  • Manage influencer campaigns
  • Maintain social media platform engagement

Other Special Projects and Administrative tasks as assigned

Knowledge & Skills:

  • Passionate about Specialty Coffee
  • Minimum one year of relevant experience
  • Strong communication skills
  • Ability to handle multiple priorities
  • Detail-oriented and timely
  • Creative with visual aesthetics
  • Proficient in MS Office and social media platforms
  • Knowledge of Adobe Photoshop or Illustrator
  • Ability to embody Company Values
  • Ideally a Bachelor's degree in marketing or communications


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