Category & Shopper Insight Manager

1 week ago

Toronto, Ontario, Canada Unilever Full time

Who You Are and What You'll Do

  • Developing and cultivating business relationships with the retailer to establish Unilever as the indispensable partner for all category management needs
  • Developing Category Growth Targets at the retail customer as well as an executable action plan to achieve the targets. Monitoring this plan and identifying ''gap closing'' measures where required is a component of this role. The position requires a deep understanding of the retailer strategies as well as the strategies of the competitive set in order to make sound recommendations.
  • Developing strategies & opportunities through analytics and value creation to drive growth with the Retailer. Working collaboratively with the Account Management Team to put these action plans in place and deliver growth
  • Leveraging data from multiple sources to create impactful analytics and selling stories to identify risks, opportunities, and performance gaps in assortment, distribution, shelving, promotional and pricing strategies and tactics the advisorship category
  • Sourcing best in class and Global learning for the retailer on assigned categories in order to ensure leading edge category thinking. Connectivity with other Category Insight Teams around the world is essential. This position is critical in developing the entire Unilever relationship with the retailer and in ensuring that Unilever is seen as best in class vendor partner.
  • Evaluating new innovation in the marketplace and recommending listing status. Analytics on return on shelf space for all new innovation is required of the advisor position with ongoing evaluation of new items vs. the items being replaced.
  • Representing the Category and Shopper Insight team interests of the Customer Business Development team and supporting the achievement of the Account/Brand/ objectives and initiatives. Act as an interface with Customers, Account, Customer Strategy&Planning, Brand teams, and outside partners (e.g. Nielsen IQ).
  • Executing the annual category management plan (on both Advisory and Non-Advisory categories) to the customer by developing and implementing "best practice" category management with guidance from the Team Lead.
- porting the annual Business Planning process, specifically the development of Trade Category Plans and Account Joint Business Planning, through data analysis and opportunity identification.

What You Need to Succeed

  • University degree with an emphasis in business and/or marketing with proven interpersonal, analytical, technical and problem solving skills.
  • Knowledge of market research including A.C.Nielsen, MarketTrack and Homescan is essential.
  • Previous category management at the retail or manufacturer level, as well as Shelf/Space Management software experience are definite assets.
  • Attention to detail and the ability to meet deadlines with mínimal supervision are key competencies required for the position.
  • Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

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