Digital Media Planner

1 week ago

Québec, Quebec, Canada BAM Strategy Full time

OVERVIEW


Reporting directly to the Media and Search Campaign Manager, the Digital Media Planner will drive the successful execution of media and search marketing campaigns in line with prescribed objectives.

**WHAT YOU WILL DO

  • Participate in the development of media plans and media plan proposals for clients showcasing KPIs to determine success for B2C, B2B, CPG brands.
  • Research and recommend media placement options for media programs, including but not limited to paid search (ppc), social advertising (Facebook, Instagram, LinkedIn), online video (including YouTube), programmatic, retargeting
  • Organize creative requirements for execution and share with creative team
  • Gather campaign elements for setup (banners, tracking, etc)
  • Develop text ads as required
  • Deploy/upload/traffic the campaigns
  • Engage with partner firms (e.g. Facebook)
  • Monitor campaign performance on a daily basis
  • Develop and implement optimization strategies to improve performance of campaigns
  • Pull required data for campaign and project reports, including metrics such as CPM, CPC, CTR, CPA, ROI.
  • Develop ongoing reporting of media campaign performance
  • Provide insights into and recommended action items based on campaign performance
  • Participate in the development of best practice guidelines for related service offers
  • Propose innovative service offerings within the realm of digital advertising

WHAT YOU WILL BRING

  • Previous experience in the field of digital media planning (3 plus years)
  • University degree or college diploma in a related field
  • Knowledge of Google Ads (ideally Google Ads certified) and Facebook Ads Manager
  • Strong knowledge of Programmatic, Facebook Business Manager, LinkedIn and Twitter advertising tools.
  • Knowledge of Analytics tools (specifically Google Analytics), including setting up of UTM tagging, dashboards and data extraction for reporting
  • Familiarity with Google Drive (Google Docs, Google Sheets, Google Slides)
  • Strong analytical skills
  • Strong written and oral communication skills in both English and French
  • Exceptional attention to detail
  • Excellent organization and time management skills
  • Excellent interpersonal and decisionmaking skills
  • Responsible and autonomous
  • Ambitious, outgoing and a team player
  • Ability to deal with stress, pressure and tight deadlines
  • Creative and innovative in approach


 Bilingual
  • English and French

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