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Marketing Communications Specialist
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Marketing Communications Specialist
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Marketing Communications Specialist
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Writing and Communications Specialist Office of Communications and Marketing
3 months ago
MEMBER COMMUNICATIONS SPECIALIST
Are you a clever, results-driven marketing copywriter with an enviable creative portfolio?
Do you know how to entertain an audience with clear, direct, down to earth communication AND get to the point in one fell swoop?
Are you excited by the idea of leading communications for a community of 1,000+ highly successful entrepreneurs?
Are you a natural wordsmith, passionate about delivering highly engaging content that generates interest and excitement?
Do you love taking charge of marketing campaigns and events and feel a genuine rush when your creative ideas come to life?
Are you equal parts creative and analytical, constantly enhancing your content through engagement data analysis?
We run a super fast-growing company that helps innovative entrepreneurs in the contracting industry grow their businesses by implementing excellent operational systems into their company.
We believe in the unlimited potential of entrepreneurship and help our Members (clients) break through barriers and take their businesses to the next level.
Our proprietary training program brings systemization to a company's operations, develops an entrepreneur's core business skills, and holds accountability to goals along with a clear business plan.
We are leaders in the contracting industry, producing high-quality, engaging content across multiple channels for our Members and we are well on track to continue the growth of our audience.
Because of this, we are looking for a Member Communications Specialist with exceptional copywriting chops to take charge of communication and marketing activities to our valued client base.
You know how to perfectly shape the brand voice and deliver compelling content across email, SMS, social media, and videoYou possess extensive experience crafting communications for business owners who are busy, action oriented individuals, actively managing their own teams
You have great instincts about audience behaviors, taking time to understand their needs and motivations so you can deliver content that provides the most value
You always carve out time for analysis to improve your content and connect better with the audience
You know the ABCs of split testing and how to iterate based on data
You understand that every piece of content produced, whether bite-sized or long-form, is crucial to business success
You have experience bringing a complex campaign to life from building an initial plan, hitting milestones along the way, and driving results to completion
You are passionate about helping business owners and eager to work side-by-side with savvy entrepreneurs
Drafting all Member-facing communications across various mediums
Studying engagement rates of the previous year's communications and conducting split testing to increase click-through and engagement rates
Maintaining brand voice consistency to reflect Breakthrough Academy's tone in all communications
Developing complex, multi-month internal marketing campaigns distributed through multiple channels - email, mail, SMS, web, training PPT decks, social media, etc
Applying your understanding of human behavior to optimize message timing and content structure
Coordinating with other BTA team members to ensure projects are completed successfully
Collaborating closely with our creative team on compelling copy, graphics, and video production
Conducting regular meetings with relevant team members to advance Member communication projects
Utilizing visual project management frameworks using tools like Asana to track project progress and responsibilities
4+ years of writing experience in a marketing capacity with elements of direct response copywriting
~ Exceptional writing, editing, and proofreading skills
~ Bachelor's Degree in Communications, Marketing, or related fields
~ Proficiency in Microsoft Office, Canva, G Suite, Asana, or similar project management tools & content management systems
~ Experience in the trades, home services, or construction is an asset
An incredibly rare opportunity to lead communications to a large audience of successful business leaders
You get to work with an audience of seriously impressive entrepreneurs, building your own business acumen and professional networks
Enjoy the flexibility of working within a team that embraces remote work opportunities
A link to your portfolio with relevant content
