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Digital Marketing Lead
3 months ago
(Hybrid) Corporate Office, Mississauga
- The Marketing Manager (MM) is a key member of the Integrated Marketing & Communications team responsible for executing our marketing vision.
- Provide strategic marketing guidance to a specific Chartwell platform and/or marketing regions.
- Develop and implement marketing plans for platforms, regions, clusters, opportunities, and lease-up residences aligned with the Corporate Marketing Plan.
- Focus on increasing leads across all sales channels through innovative strategies while maintaining brand consistency.
- Collaborate closely with Directors of Regional Sales (DRS) and Platform Leads.
- Engage with the Integrated Marketing team including Digital Experience, Communications, and Creative Services, supporting Strategic Sales, Business Development, and Community Outreach efforts.
- Utilize market and competitive analysis to identify opportunities and challenges in the designated market.
- Allocate regional marketing investments effectively to achieve business objectives.
- Manage onboarding for acquisitions and lease-ups, ensuring seamless integration and developing media plans aligned with the corporate strategy.
- Analyze marketing campaign performance, provide insights, and make recommendations for future strategies.
- Act as a marketing expert and advisor for Operations and Sales teams, conducting program rollout sessions and training presentations.
- Contribute to marketing education initiatives and provide competitive intelligence and consumer insights to shape marketing strategies.
- Lead other marketing projects as directed by the Sr. Marketing Manager.
- Minimum 5 years' experience in marketing, ideally in a client-facing role at an agency.
- Degree in Marketing, Advertising, Business, or Commerce from a recognized 3-year program.
- Experience in brand management and collaboration across departments.
- Strong relationship-building skills with internal and external partners.
- Proficient in Microsoft Office and quick to learn new software.
- Effective project management abilities.
- Willingness to travel for property visits, conferences, and meetings.
- Valid driver's license and access to a car.
