Rédacteur web brand content

2 weeks ago

Toronto, Ontario, Canada Fonction publique de l'Ontario Full time $82,217 - $121,155
Ministry of Labour, Immigration, Training and Skills Development
Digital Communications Unit

Language of Position(s):

1 Temporary contract up to 9 months with possible extension

The new rates, effective retroactive to April 1, 2024, were recently confirmed and dates for implementation of the new salary rates are still to be determined.

Do you thrive in a collaborative environment and excel at delivering impactful digital communications?
If so, consider this exciting opportunity with the Ministry of Labour, Immigration, Trades and Skills Development Communications Branch.

We're seeking a Senior Communications Editor to plan, create and refine written and multimedia content across our digital platforms, both internal and external.

Your expertise will be instrumental in shaping our digital presence and enhancing how we connect and communicate with our diverse audiences.

The Ministry of Labour, Immigration, Training and Skills Development (MLITSD) leads Ontario's efforts to be the best province to recruit, train, reskill and protect workers of today and tomorrow.

MLITSD's Communications Branch leads public and internal communications initiatives in support of ministry priorities and program delivery. Services include development of communications strategies, media relations, digital content, graphic design, writing services and event planning.
OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:

We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

Refer to the "How to apply" section if you require a disability-related accommodation.

Research, plan, write, design, edit, and publish engaging written and multimedia content for the ministry's intranet, public website, and social media channels, ensuring alignment with organizational goals, branding and content guidelines, and accessibility standards.


  • Stay abreast of emerging trends and best practices in digital communications, implementing innovative strategies to enhance outreach and engagement.
  • Identify target audiences and key performance indicators that align with organizational goals.
  • Analyze performance metrics and user feedback to evaluate the effectiveness of communication efforts and inform future strategy development.
  • Oversee multiple content-related projects, acting as curator/editor for various ministry communications products.
  • Share expertise with team members by providing guidance and mentorship, fostering a respectful and supportive environment that promotes diversity and inclusivity.
  • Provide strategic direction, advice, and editorial support to enhance communication strategies.
  • Attend meetings to provide communications advice to senior management, ministry colleagues, and partners and identify emerging issues.
Communications Knowledge & Digital Media Skills
develop and implement strategic communication plans

  • coordinate messaging across various communication channels
  • demonstrate expert knowledge of theories, techniques, and processes of communications, digital content design and strategy, public relations, and integrated marketing
  • work with content management systems (CMS), social media platforms, creative software, multimedia and web creation and analytics tools
  • use related tools to analyze, monitor, and report data from digital platforms, prepare reports, briefing materials, and correspondence
Writing, Editing, and

Digital Content Skills:
use digital content strategy and design knowledge and storytelling, writing, and editing skills to create communications materials that support directions and mandates

  • edit and optimize content for internal and external digital communications platforms, synthesizing complex information and communicating it in a way that is clear and easy to understand
  • ensure communications products are high quality, accessible, accurate and free of errors
Project Management and

Leadership Skills:
use leadership and motivational skills to work cooperatively with colleagues, senior management, partner ministries and agencies and others

  • lead multi-disciplinary teams and projects
  • prioritize tasks, coordinate multiple projects concurrently and meet deadlines
  • collaborate with stakeholders to achieve project goals
Strategic Planning &

Political Acuity Skills:
ensure strategic communications plans support ministry directions and mandates

  • understand and navigate organizational policy and decision-making processes
analyze data to provide strategic advice on communication strategies

  • 1 English Temporary, duration up to 9 months, 400 University Ave, Toronto, Toronto Region

Compensation Group:
Association of Management, Administrative and Professional Crown Employees of Ontario
Communications; Marketing and Creative Services
Using concrete examples, you must show how you demonstrated the requirements forthis job.

If you require a disability related accommodation in order to participate in therecruitment process, please ContactUs to provide your contact information.

All Ontario Public Service external job advertisements are posted in English and French.

To confirm the language requirements of a job, check the "language of position" information at the top of each job ad.

For all positions, candidates will be assessed in English, the business language of the Ontario Public Service. For English/French designated bilingual positions, candidates will also be assessed through French-language proficiency testing.

This site is maintained by the Government of Ontario

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