Marketing Manager

1 week ago

Toronto, Ontario, Canada BeachHead Inc. Full time

If you are a self-confident, self-motivated person with a strong work ethic and excellent communication skills and you enjoy a fast-paced team-driven environment, contact us today

Working with one of the top financial clients this role calls for a Marketing Manager - Customer Segments (International Students) who will be responsible for defining, developing, and executing cross-functional customer-centric strategies that drive personal banking acquisitions and enhance retention. This candidate will be responsible for leading the development and execution of various initiatives that result in the accelerated growth of the priority Students segment. Responsibilities:
  • Developing strategies for partnership growth and integration with colleges & universities to acquire new-to-client's International Students
  • Managing and enhancing relationships with existing partners
  • Identify and develop compelling partnerships to help grow the priority Students segment portfolio and support customers with relevant value additions to drive activation
  • Overseeing partnership performance and ensuring alignment with business goals
  • Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind
  • Evaluate and report on competitor group banking programs on an ongoing basis to understand positioning, pricing, strengths, and weaknesses.
  • Partner with Marketing, Customer Analytics, Digital and Frontline teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving Student conversion, product adoption, retention, and cross-sell
  • Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy
  • Effectively translate analytics into meaningful customer insights and actionable recommendations
  • Performance monitoring including Forecast results from various tactics and advocating for resource prioritization
  • Collaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates and marketing assets to nurture partnerships and client relationships
  • Drive continued innovation in evolving the segmented program
  • Articulate campus partnership strategy and communicate results on an ongoing basis to key stakeholders
Desired Skill Set:
  • 2-4 years of relevant Customer Segments, Strategy, and Partnership roles in Retail banking or similar financial service industries
  • Candidate should have previous experience in Segments, Strategy or Partnerships (in order of this priority) - A mix would be ideal.
  • Banking experience is required for this role (Canadian banking experience preferred, but strong profiles with relevant segment/strategy experience in Banking from outside N.A. can also be considered)
  • Demonstrable track record of negotiating and closing partnership deals in a customer/partner-facing role preferred
  • Strong commercial awareness with the ability to identify and develop opportunities
  • Excellent verbal and written communication skills
  • Experience in the retail banking industry is required
  • Experience in developing and executing customer strategies and value propositions, particularly those that require coordination and project management across the organization with multiple key stakeholders
  • Experience with customer segmentation, customer intelligence and market research
  • Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics
  • Ability to impact, influence and lead diverse and cross-functional groups; experienced change agent
  • Comfortable analyzing data and with data visualization tools (ie PowerBI reports)
  • Undergraduate Degree
Nice To Have:
  • Excellent relationship development and management skills
  • Ability to prioritize and manage multiple assignments simultaneously
  • Team oriented, flexible, collaborative
  • Results oriented, driven, and self-motivated with a commitment to excellence
  • Advanced PowerPoint and Excel skills
BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age. #J-18808-Ljbffr

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