Digital Marketing Specialist
7 days ago
About Us:
At BookMyHelp, we are transforming the way individuals discover and reserve assistance for day-to-day tasks. Our Web and Mobile Application based platform links users with reliable professionals offering a range of services, simplifying and streamlining life. We have a strong dedication to delivering a smooth user experience, and we are in search of a digital marketing expert to join our team and shape our marketing approach from the ground up.
Job Description:
We are on the lookout for a motivated and creative Digital Marketing Specialist to become part of our team in Mississauga. As we continue to transform the process of finding and booking assistance for daily tasks through our platform, we require a dedicated individual to oversee our digital marketing strategies and lead customer acquisition endeavors.
Responsibilities:
SEO Optimization
- Develop and implement comprehensive SEO strategies to boost organic search rankings and increase website and mobile app traffic.
- Conduct thorough keyword research and incorporate it into our content strategy.
- Carry out detailed SEO audits and apply technical SEO enhancements.
- Optimize website content, meta tags, images, and landing pages for search engines.
SEM Implementation
- Strategize, create, and oversee effective SEM campaigns on platforms like Google Ads and Bing Ads.
- Perform keyword research and selection for SEM campaigns.
- Craft compelling ad copy and optimize landing pages to maximize conversion rates.
- Monitor, analyze, and adjust bids, budgets, and targeting to ensure optimal ROI.
Digital Marketing Strategy
- Devise and execute a comprehensive digital marketing strategy encompassing SEO, SEM, and other digital marketing channels to drive customer acquisition for our web and mobile apps.
- Collaborate with content creators, designers, and developers to guarantee cohesive and effective marketing campaigns.
- Utilize analytics tools to monitor, report, and enhance digital marketing performance metrics.
- Stay informed about the latest digital marketing trends, tools, and best practices.
Performance Analysis and Reporting
- Produce and analyze reports on SEO, SEM, and overall digital marketing performance.
- Offer actionable insights and recommendations based on data analysis.
- Continuously refine strategies based on performance metrics and industry trends.
Requirements:
- Demonstrated experience as a Digital Marketing Specialist or in a similar capacity.
- Thorough understanding of SEO practices, keyword research tools, and SEO auditing tools.
- Hands-on experience with SEM and PPC campaign management.
- Proficiency in tools such as Google Analytics, Google Ads, SEMrush, Moz, Ahrefs, etc.
- Solid grasp of technical SEO and content optimization.
- Experience with React-based web applications and mobile apps is advantageous.
- Outstanding analytical skills and attention to detail.
- Effective communication abilities and the capacity to collaborate across various teams.
- Bachelor's degree in Marketing, Business, or a related field.
- Relevant certifications like Google Analytics, Google Ads, and HubSpot Inbound Marketing are beneficial.
Preferred Qualifications:
- Knowledge of conversion rate optimization (CRO) and user experience (UX) best practices.
- Familiarity with HTML/CSS and fundamental web development principles.
- Aptitude for collaborating with developers to implement SEO best practices and enhance website performance.
- Prior experience in a startup or fast-paced setting.
- Experience with email marketing platforms for creating campaigns and managing newsletters is advantageous.
- Experience with content creation and optimization for web and mobile platforms.
- Understanding of best practices for SEO, SEM, and digital marketing strategies in relation to web and mobile applications.
Benefits:
- Competitive salary in line with experience and industry norms.
- Flexible work schedule.
- Opportunities for professional growth.
- Positive and collaborative work atmosphere.
- Access to learning materials and continuous development opportunities.
How to Apply:
Only applicants with Hands-on experience in SEO, SEM and Google Ads should send their resume along with a cover letter, using "M67+23: Digital Marketing Specialist " as the subject line.
BookMyHelp is dedicated to providing equal job opportunities. We value diversity and strive to create an inclusive workplace for all employees.
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