Head of Marketing

1 week ago

Saskatoon, Saskatchewan, Canada YMCA of Saskatoon Full time
Back to all jobs at YMCA of Saskatoon
DIRECTOR OF PHILANTHROPY, MARKETING & COMMUNICATIONS

As one of the largest charitable organizations in the city, the YMCA impacts hundreds of individuals and families daily.

We are Saskatoon's largest child care provider and second largest Before and After School Care provider. We also continue to provide health, fitness and aquatics programs to thousands of members at our Downtown site.

Guided by our shared values - honesty, respect, caring, acceptance, responsibility, and fairness - the YMCA provides our employees with meaningful jobs and the opportunity to make a difference in the lives of individuals and the health of our communities.

The YMCA of Saskatoon is looking to revamp and refocus our Philanthropy, Marketing & Communications by hiring a strong leader with a bold vision and ability to execute in a dynamic and changing work environment.

This role will focus on sharing the Y story and the impact we make in the community.

Crucial to this work will be developing communication channels that engage, inspire and educate members, parents, donors, corporate partners, key stakeholders, internal staff and volunteers.

As a Director, you will develop your department to meet the growing needs and opportunities as the Y continues to expand its offerings in the community.

Manage and maintain appropriate information related to donors, community partners and prospects using DonorPerfect database software.
Provide leadership in the development, planning, and optimization of special events.

Ensures all financial reporting for the Philanthropy Department complies with YMCA policies and procedures, Canada Revenue Agency (CRA) and all other regulatory bodies.

Manages the development and execution of an innovative marketing strategy to continue to position the YMCA as a community leader, and a leading charity.

Responsible for web content and creation of branded content in key areas of the Association's website and social media outlets.

Works with a team to deploy and maintain YMCA digital tools including YMCA website, mobile applications, SEO, Google Grants, Google paid ads and maximizing digital opportunities through Association-wide CRM.

Identifies local advertising and promotional opportunities, negotiating purchase contracts, creating, and deploying advertising and promotional assets-develops positive relationships with local media.

Develop communication tools such as e-newsletters and videos.

Ensures consistency of brand, voice, and messaging across the Association, including acting as Association Brand Lead for Shine On implementation.

Supervises the department staff and sub-contractors/contracts to ensure deadlines and deliverables are on brand, on time and on budget.

Post-secondary degree or certification in a fundraising, communications, marketing public relations or equivalent experience.

Experience in fund development and delivery of community and special events fundraising and/or experience developing and executing a marketing and communications plan.

Ability to approach a marketing or communications challenge strategically, ensuring each implementation meets the needs of the project but also the wider Association's developed strategy.

Experience in design, writing, storytelling, and editing.
Exceptional project management and organizational skills.

Demonstrated competence and creativity in managing the delivery of print, digital and other marketing executions of various types and complexities.

Driver's license and reliable vehicle

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