Marketing Manager

2 weeks ago

Toronto, Ontario, Canada KG Group Full time
_
Are you a creative, goal-oriented, and highly motivated individual with a passion for digital and social media marketing? _

Who Are We? KG Group is an award-winning, private real estate company in Toronto that has been building and managing properties for over 40 years. We are committed to providing superior customer experience and the highest quality rental communities that meet and exceed resident expectations. We value personal development and offer the opportunity to learn new things and follow your interests and curiosity. Join our expanding team to build your career in a dynamic, supportive, and collaborative corporate setting.

  • Come grow with us_

What we can offer you:

  • Health Benefits
  • Performance bonuses
  • Annual bonuses
  • Professional, exciting learning and teamwork environment
  • Growth and development opportunities within the company

What It's Like Working Here
At KG Group we are fun, flexible, and a collaborative company. We work hard, we value a job well done, and we know the importance of life-work balance.

Who Are We Looking For? We have an exciting career opportunity for a
Full-Time Experienced Marketing Specialist to join our expanding team.


As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies and campaigns to promote our properties, attract potential tenants, and enhance our brand image.

You will help develop, execute, monitor, and analyze marketing initiatives across a variety of channels.

This role includes researching the market, competitor analysis, following trends, understanding our ideal renter, and mapping the renter lifecycle to help define our marketing strategy.

Your creative talents and expert content creation abilities are pivotal in implementing and managing social media, digital campaigns, and all online and off-line marketing efforts.

You will be reporting to the VP of Marketing & Leasing.

Marketing Strategy

Market Research:

  • Research the Toronto real estate industry focusing on condo and purposebuilt rental.
  • Use market research and industry reports to identify and understand rental market segments, target audiences, and define the ideal renter profiles with detailed personas.
  • Determine our ideal renter's needs, interests, buying habits, pain points, key messaging, and answers to their problems. Suggest the best channels to reach our target audiences.
  • Research and map the customer journey to accurately capture the digital touchpoints in the renter lifecycle. Identify gaps, opportunities, and suggest any new tools (such as AI).
  • Stay current with industry and viral trends, algorithm changes, and online conversations.
  • Understand and follow all best practices in the industry (including SEO and SEM).

Marketing Plans:

  • Prepare and/or update KG Group marketing and communication plans, including a social and digital roadmap, remarketing strategies, a Social Listening Tool Program, and online and offline advertising campaigns, to generate leads and promote property listings.
  • Present marketing plans with goals and strategies to management clearly and concisely.
  • Proactively evaluate, analyze, and report on effectiveness of marketing plans.

Content Creation & Implementation

Build Content Strategy

  • Implement content management and booking systems, lead management CRM's, and social media management platforms like Hootsuite and Trello. Easily use software like Adobe Photoshop, Illustrator, Premiere, Canva and MS SharePoint.

Content Development & Execution

  • Selfproduce and edit creative collateral (images, video, print and/or copy) that is high quality and visually captivating to highlight our communities and features.
  • Create original digital and/or print assets using your talents for visual storytelling to engage our audiences. Ensure a polished final product and the timeliness of deliverables.
  • Create and manage a library of assets (that is maintained and backed up on SharePoint) in varying styles for all of KG Group's digital platforms.
  • Prepare effective and relatable written content such as scripts, storyboards, captions, and descriptions, monthly blogs (about 500 words), and 3 to 5 posts per week.
  • Carefully proofread, review, and edit all content before publishing. Maintain a high level of attention to detail for writing best practices including flow, grammar, and punctuation.

Campaign Management

Orchestrate the Lifecycle of a Marketing Campaign

  • From concept to execution: Goals, audience, budget, timelines, channels/platforms, content, metrics, optimization, implement, monitor and evaluation.
  • Prepare and own the marketing and campaign budgets, estimate monthly costs, manage campaign expenses, stay on budget, fulfill objectives and reconcile discrepancies.
  • Paid Campaigns (PPC): Work with media partners and other consultants. Recommend budgets, media buys, specify targeting, and manage campaign on budget and schedule.

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