Marketing Manager

2 weeks ago

Toronto, Ontario, Canada GRETA Full time

Marketing Manager - GRETA YYZ Location
GRETA YYZ is seeking a dynamic and creative Marketing Manager to join our team.

This role is crucial for enhancing our brand presence, engaging with our community, and driving the success of our store through innovative social media strategies, content creation, customer engagement, and event coordination.

If you are passionate about crafting memorable customer experiences and have a knack for digital and social media marketing, we want you on our team

Key Responsibilities:

Social Media, Content and Community

Store-Level Social Media Strategy:

  • Collaborate with the Director of Marketing to develop storespecific social media strategies that align with our overarching marketing goals.
  • Lead the execution of these strategies to enhance our store's online presence and engagement.

Content Creation and Curation:

  • Oversee all content creation and curation for our store's social media accounts, ensuring that posts are engaging, brandaligned, and promote our unique store experience.

Customer Engagement:

  • Manage Direct Messages on Instagram, TikTok, Threads, and Facebook, providing timely, helpful responses to enhance customer experience. Monitor and engage with comments on posts to foster a positive online community.

Community Engagement:

  • Actively participate in community engagement, tagging members in relevant content and engaging in conversations to build relationships within our niche.

Influencer and Partnership Collaboration:

  • Identify and engage with 25 influencers in the market each month to cultivate partnerships that align with our brand and marketing goals.

Store Level Marketing

Enplug Updates:

  • Manage digital content updates including animations, promotions, video content, menu updates, and special announcements to keep our digital displays fresh and engaging.

Ticketed Events and Reporting:

  • Oversee ticketed events on Showpass, from creation to monitoring sales and reporting on their success.

Signage and POS:

  • Coordinate new signage or POS material requests, ensuring all store marketing materials are uptodate and effective.

Decor Team Coordination:

  • Organize and manage the decor team for events, ensuring our venue looks its best and stays within the decor budget.

Staff Communication:

  • Maintain open communication with staff to gather ideas and feedback for events or marketing initiatives.

GM and AGM Collaboration:

  • Work closely with General and Assistant General Managers to incorporate their insights into marketing initiatives.

High-Level Proposals:

  • Develop highlevel marketing proposals based on staff and management feedback, outlining innovative ideas, target audiences, and expected outcomes.

Execution and Reporting:

  • Execute approved marketing campaigns or events, coordinating with the marketing team to ensure success, and prepare comprehensive wrapup reports analyzing the outcomes.

Requirements:

  • Proven experience in marketing, social media management, or a related field, preferably in the hospitality or retail industry.
  • Strong understanding of social media platforms and content creation tools.
  • Excellent communication and interpersonal skills, with a knack for customer service.
  • Ability to work collaboratively with a team and independently.
  • Creative thinker with strong problemsolving skills and attention to detail.
  • Experience with event planning and coordination is a plus.

Location:

  • This position is based at our GRETA YYZ location.

We Offer:

  • Competitive salary
  • Benefits package
  • 2 weeks vacation

Salary:
$25.00-$40.00 per hour

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Extended health care
  • Flexible schedule
  • Paid time off
  • Store discount
  • Wellness program

Schedule:

  • Evening shift
  • Monday to Friday
  • Night shift
  • Weekends as needed

Ability to Relocate:

  • Toronto, ON M5V 1M3: Relocate before starting work (required)

Work Location:
In person

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