Vp, Donor Engagement and Experience

2 weeks ago


Toronto, Ontario, Canada Royal Ontario Museum Full time

Are you passionate about culture, the arts, natural history, and science? Are you keen on how these elements aesthetically come together to tell the many stories of humanity?
Join our team at ROM Governors and consider a fulfilling career as a Vice President, Donor Engagement & Experience.


ROM Governors is a strategic partner to the Royal Ontario Museum (ROM), passionate about its role in advancing ROM's mission through inspired philanthropic and sponsorship relations.

ROM Governors is committed to being the country's top cultural foundation because of its success in building highly engaged, impactful donor and other community relationships.

***: Reporting directly to the President and CEO, the Vice President (Donor Engagement and Experience) will play a pivotal role in shaping and elevating the ROM Governors' brand. As a seasoned storyteller, this individual will harness their vast experience crafting integrated brand strategies, ensuring that the brand, which already enjoys significant reverence, achieves even greater awareness. They will helm the design and execution of high-impact fundraising campaigns and events while also overseeing donor engagement operations and digital philanthropy. Central to this role is adeptly utilizing data analytics to drive evidence-backed marketing decisions. As a top-tier leader, this Vice President will chart the donor journey, using their marketing acumen to optimize engagement, bolster donor loyalty, and adeptly employ online platforms to amplify philanthropic support in collaboration with other organizational leaders. Creativity, innovation, and a keen sense of marketing best practices will be paramount for success, with a key outcome being enhanced donor conversion and increased contributions.

RESPONSIBILITIES:

  • Develop and implement integrated brand strategies to boost the ROM Governors' brand awareness.
  • Lead the conceptualization and production of fundraising campaigns and events that amplify the organization's philanthropic efforts.
  • Direct donor engagement operations, including ephilanthropy.
  • Utilize data analytics to inform and shape marketing decisions, ensuring they are evidencebased.
  • Map and continually refine the donor journey, focusing on optimizing engagement and enhancing donor loyalty.
  • Regularly assess and evaluate the donor experience to drive continuous improvement.
  • Employ a myriad of marketing tools to gauge donor motivation and satisfaction.
  • Craft innovative marketing strategies aimed at enhancing the donor journey.
  • Stay ahead of the curve regarding marketing trends, ensuring the organization benefits from the latest strategies and best practices.
  • Drive initiatives that lead to higher donor conversion rates and increased contributions.

QUALIFICATIONS:

  • Several years working in progressively senior marketing and brandbuilding roles, preferably gained within a complex environment focused on or closely intersecting with philanthropy and major giftgiving.
  • A reputation for being highly creative, a true innovator, and a compelling storyteller will ensure that the Vice President (Donor Engagement and Experience) adds value to portfolios across the organization and to ROM Governors.
  • Significant experience at the intersection of marketing and digital fundraising, ideally with direct experience in developing and marketing a successful digital giving program.
  • Strong people leadership and relationshipbuilding skills, with an ability to help people—across the organization and externally—see possibilities where they may initially see constraints.
  • Proven experience leveraging data analytics to identify new prospects and nurture donors, and a deep fluency around the use of social media and digital platforms, including how to monitor and track information appearing on social and digital systems.
  • A degree or diploma from a recognized postsecondary institution, preferably in marketing, business administration, or another related field.

Salary and Terms of Employment

START DATE:

ASAP

STATUS:
Full-time Permanent

EMPLOYEE GROUP:
ROM Governors

SCHEDULE:
up to 35 hours

PROBATIONARY PERIOD:
Six (6) months

LOCATION:
Toronto, ON

OPEN DATE:
August 16, 2024

CLOSE DATE:
Open until filled

How to Apply:

Diversity Statement

Accessibility Statement
The ROM Governors is committed to fair and accessible employment practices.

Upon request, suitable accommodations are available under the Accessibility for Ontarians with Disability Act (AODA) to applicants invited to an interview.


COVID Statement
ROM Governors recognizes its heightened duty to protect employees from health and safety risks during the current pandemic.

As such, an offer of employment shall be conditional on proof of complete COVID-19 vaccination with a vaccine series approved by Health Canada or the World Health Organization.

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