Growth Marketing Strategist

1 week ago

Toronto, Ontario, Canada Aria Vent Full time

Come As You Are


Your gender, your gods, your love life, your skin, your abilities are what we celebrate at Aria Vent We are progressive, open-minded and value diversity of thought as we know this is what pushes us to do things better than our competitors.

If you are good at what you do and work hard, we welcome you to come as you are.

About Aria
At Aria, we are on a mission to reimagine mundane unloved building products. We make building products sexy and we're bringing a new school approach to an old school industry.


We create a work environment where you can excel at the things you're good at, experiment with tasks you love doing, and challenge yourself to learn new things that are outside your skill set.

We are building something extraordinary for the long-term with our team and customers. Don't believe us? Ask our team members - they certified us as a "
Great Place to Work"

The Opportunity
This is a great opportunity for someone who considers themselves an expert in paid media. Aria has experienced 7 tremendous years of growth by bringing something tangible (+ patented) to the market. You'll have the opportunity to feel your impact, get mentorship, and create a legacy in an eager, scaling team.

Fundamental to our success as an organization is building scalable processes.

Make no mistake, while a strategist in nature, we all still balance planning with tactical and there will be a lot of execution responsibilities for this successful team member.


We want a Growth Marketing Strategist who knows how to impact consumer behaviour and improve the process by analyzing the right data.


What you'll be doing:


As the "only in role", they are the internal maestro, responsible for growing D2C revenue by strategically planning paid media campaigns across multiple channels.

A specialist in media, while also a generalist in the _types_ of paid media we need to pursue - they will drive sales performance by optimizing the customer experience and implementing a sound promotion strategy.


This role works hand in hand with our content team to launch successful campaigns through aligned communication (content x calendar).

Not only is this role responsible for the strategic plan, they are expected to execute and manage new and existing media advertising channels.


Responsibilities:

eCommerce [50%]
- build and optimize
- direct-to-consumer websites- paid advertising

- grow revenue by:

- capturing new customers
- supporting promotion strategy
- optimize digital customer experience
- increase quality of website traffic and interaction

Media Planning [30%]
- build comprehensive paid advertising strategy
- maximize CTR and CPC on all digital channels
- identify and execute new paid media options

Content Planning [10%]
- work with content team to produce required marketing materials
- on brand and on time

Brand + Culture Values [10%]

  • Know and live Aria Vent Inc. company values through inspirational leadership and leading by example.

You're a good fit if you:

  • have worked in Media Planning and eCommerce for several years, specifically:
- strategic foresight
- know the business levers and eCommerce KPIs that make impact
- managing projects, media budgets and vendors
- love analytics, specifically programs like Shopify, Google and/or Facebook Ads
- other media research tools [website data + reporting]
- are comfortable with technology like GSuite, Salesforce, AdobeSuite, Microsoft Office, Mac OS
- are an effective communicator and are comfortable with negotiation
- are comfortable in a scrappy start-up environment where resourcefulness is key and you know you will make mistakes to learn from
- live for organization and finding better ways to do things
- take pride and pleasure in producing high quality work
- like to have fun (we take our customer experience seriously, but not ourselves)

What's in it for you?

  • Vibes:
  • Open concept, bright, dog-friendly office vibe (our furry friends can't wait to meet you)
  • Fully stocked kitchen with snacks and fresh fruit
- _Extra_ long summer Fridays (May
  • October)
  • Cool peeps
-
Great Place to Work Certified:


  • Member of Ontario Disability Employment Network (ODEN)
  • Flexibility:
  • Hybrid work options (we want you to be comfortable and we also want you to get to know our team)
  • We have a reliable, tightknit team structure to make all work environments professional and comfortable.
  • Show me the money
  • Competitive compensation (all of us have a base + bonus structure, even our warehouse team, because we value our hard work and want it to be recognized)
  • Employee Stock Option Plan (see, we _are_ like a tech start up)
  • Modern employee benefits, including:
- $3,000 paramedical health (no per practitioner max)
- $2,000 for mental health support
- $2,000 Lifestyle Spending Account to be used on "anything that makes your life easier"

  • Plus vision, dental care, drug coverage, and travel

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