Marketing and Communications Manager

Who we are

Children are at the front and centre of what we do; they are the foundation of our purpose and the basis for our evidence-driven strategy. Our mission is to transform the lives of children, youth and their families by developing and delivering innovative, research-based mental health and early learning programs. At the Child Development Institute (CDI), we are passionate about helping our communities' most vulnerable members and their caregivers. It motivates each of us to face what can be difficult situations while continuously finding the purest joy in play, in silence, in advice, and in the unbelievable strength and resilience of our young clients. Joining us now is a rewarding opportunity to be part of an organization that is built on a legacy of more than 100 years of helping children and families.

Recognized as a leader and model for measurement-based impact, we are client-centred, family-centred, and data-informed. We are a place where professionals grounded in mental health, care, and well-being of infants, children and youth, come together in collaboration, learning and inclusion. As a multiservice organization delivering social, emotional, and behavioural counselling services, early childhood education, learning disabilities and mental health services, and family violence services, we address the whole person from when they begin their life. Every child and family that reaches out to us is unique, and we value and embrace their individuality. We deliver the tailored support and tools they need to build life-long skills, positive mental health, and resilience. With their trust in us, we guide children and families along a supportive journey. It is an often difficult path and simultaneously the most rewarding experience for providers, children and families.

Who we need

Reporting to the Director, Development and Communications, we are looking for aMarketing and Communications Manager.In this brand new role, you will spearhead the development, implementation, and assessment of marketing communication strategies and initiatives aimed at engaging a diverse range of stakeholders, including clinical staff and families, donors and corporate partners, as well as government and community partners.

Who you are

You may be a Marketing Specialist looking to take the step up into a Manager role, or you are already a Manager looking for a change. Either way you want to join an organization that needs your talent to enhance and amplify their voice and shine a light on what they do. You are deeply committed to the nonprofit world and align with our mission to create a future in which all families can access inclusive, responsive, evidence-based services that make a meaningful, tangible difference to children's mental health, early learning, and development.

What's in it for you

Profound purpose. You want to be part of a nonprofit organization where you can broaden their reach and audience. This is an unbelievable opportunity to be part of a Marketing and Communication team partnered directly with Fundraising. You want the opportunity to build a marketing and communications strategy to help elevate a mission you believe in.

Growth.You are looking for a company where you can continue to design and develop meaningful content while taking the lead on communications initiatives. You want to learn and grow as part of a broader Fund Development, Marketing, and Communications team. You will be mentored by a manager deeply committed to nurturing the skills of their team and incorporating new ideas. You will be part of a supportive and diverse group of bright minds and fun personalities who share a passion for our mission.

In this role, you will:

• Craft our narrative.You will develop, implement, and evaluate a comprehensive marketing, communications, and public relations initiative aimed at enhancing CDI's image and reputation in the market.
• Tell our story.You will write, edit, and design materials for various local and national stakeholders. You will assist in the development of visual and narrative content marketing, including email and fundraising campaign initiatives to attract and retain donors, blog content for the website in partnership with clinical leads for subject matter expertise and insights, and marketing content aimed at diverse communities to educate and inform on our programs and services.
• Align our branding.You will establish consistent and relevant messaging across all marketing collateral and ensure all digital and printed materials, internal and external facing, adhere to our new brand guidelines.
• Raise awareness and visibility of the organization.You will develop relationships with media contacts such as journalists, reporters, bloggers, and media points. You will prepare press releases and facilitate media requests.
• Coordinate agency and third-party events.You will be the architect behind each event, from conceptualization to execution, overseeing aspects like venue selection, entertainment, ambiance, and thematic elements. You will lead the development and implementation of marketing strategies for signature and partnership events, reinforcing and nurturing the CDI brand.

You have:

• The experience.You have experience in marketing, communications or public relations, ideally in the not-for-profit sector. You have demonstrated skills, knowledge and experience in the design and execution of marketing, communications, events and public relations strategies and are comfortable with data analysis and reporting.
• The knowledge.You have strong narrative, written and visual skills. You can leverage different mediums, research, and graphics to tell impactful stories. You can create genuine connections with various audiences, adhering to brand standards while adapting your messaging to fit different formats and purposes. You stay up to date with trends and developments in print, video, and digital marketing, social media, and communications.
• The collaboration skills.You are highly organized and supportive of new ideas and initiatives. You can contribute innovation suggestions and complete deliverables independently and on time. You are a dedicated and flexible team player able to interact with team members and colleagues at all levels of the organization with a deep respect and appreciation of diverse backgrounds and experiences.
• The technical skills.You have expertise in Microsoft Office Suite, Adobe Creative Suite and Mailchimp. Bonus points if you have worked with Drupal and WordPress. You can quickly pick up new technologies.
• The drive.You can apply your outstanding organizational and collaboration skills to balance and prioritize multiple tasks to meet competing deadlines in a fast-paced environment. You hold yourself up to high standards of ownership and accountability. You exercise good judgment and awareness of the impact your work has on others. You embrace continuous change and are adaptable to work within realistic yet demanding deadlines.

Other requirements:

• All applicants are advised that offers of employment are contingent upon the successful completion of a Vulnerable Sector Check.
• Credential verifications and references are required.
• As a condition of employment, you are required to provide updated COVID vaccinations in compliance with the CDI Mandatory Vaccination Policy.

Join us.

Fostering positive transformations in mental health for over a century, we are a world-class leader trusted in helping children, youth and families through a wide range of evidence-informed services to build lasting change.

We prioritize the mental well-being and work-life balance of our teams. We acknowledge the reality of the emotionally demanding work each of us puts in every day. To that end, we strive to create a collaborative, diverse, inclusive, and equitable space where creativity flourish by offering:

• Full health and well-being benefits.
• Flexible hours in a planned program environment.
• A focus on cross-disciplinary collaboration and knowledge sharing.
• Ongoing paid professional development opportunities and certifications.

If you want to be part of our vision to make a measurable lifelong impact on the mental health and well-being of children, youth and their families, join us.