Communications Advisor

7 days ago

Terrace, Canada City of Terrace Full time

FUNCTION:


The Communications Advisor is responsible to the City Manager for providing guidance and undertaking projects related to daily communications as well as coordinating a range of communication services for all City departments.


REPORTING RELATIONSHIPS:

Reporting to:
City Manager

GENERAL RESPONSIBILITIES & DUTIES:

  • To facilitate accurate and timely communication of information on Municipal issues to outside stakeholders.
  • To prepare or assist with the preparation of all media releases.
  • To function as the first point of contact for all City of Terrace media inquiries.
  • Attend department meetings across the organization.
  • To provide communications and marketing guidance for various departments, including updating brochures & informational materials, online content, promoting community engagement events, etc.
  • To update the City of Terrace website and social media pages to assist with the continuous improvement and advancement of City of Terrace multimedia tools, meeting information and engagement objectives.
  • To scan current news sources and track issues to ensure staff and Council are informed and adequately advised on relevant issues as they develop.
  • To complete performance planning and review processes including analysis of social media campaigns and website usage, gathering feedback and developing strategic metrics to assess the effectiveness and efficiency of programs.
  • To liaise with a variety of external contacts, including the public, business and industry, community groups, external government organizations, and the media.
  • To prepare background material, speeches, and briefing notes for key staff and Council, as required.
  • To identify, track and analyse potential inquiries that may develop as a result of Municipal policies, programs or Council decisions and coordinate effective responses.
  • To provide guidance regarding the policies, processes and procedures that support advertising, promotions, communications, and municipal public relations efforts.
  • To develop and provide creative advice on ad design, video production, photography/image development, web pages, posters, pamphlets, newsletters, marketing materials, newsletters, etc.
  • To carry out additional and related tasks and functions as assigned by the City Manager.

QUALIFICATIONS/EXPERIENCE:

  • Minimum five (5) years of experience working in communications, public relations, or journalism. Experience in government or public sector communications is preferred.
  • Bachelor's degree in communications, journalism, public relations preferred, or a related field.
  • Working knowledge of local government operations, policies, and procedures. Knowledge of public relations strategies, media relations, crisis communications, and marketing is also essential.
  • Excellent communication skills, both verbal and written are a must.
  • Strong interpersonal skills and be able to build relationships with media outlets, community organizations and local government officials.
  • Valid BC Drivers Licence

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