Assistant brand manager

1 week ago

Oakville, Ontario, Canada Andrew Peller Limited Full time
At Andrew Peller Limited (APL), we deliver the perfect brand experience for every lifestyle, occasion, and generation. We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking.
We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.
The Brand Manager is responsible for overall brand health and profitable growth of selected APL brands and leading the broader organization (sales, retail & estates , etc. ) to ensure a consistent brand experience across all touchpoints . The Brand Manager influences the cross-functional team and builds capability of the marketing team through coaching . The Brand Manager contributes to growth through leading product innovation from ideation through to commercialization.
Proficient in core marketing fundamentals including creation of advertising for in and out of store, media plan creation (understanding, budgeting, planning and analysis), developing and executing strategic consumer promotions, execution and analysis, equity building primary and secondary packaging development, market research
Translating brand positioning to short and long-term marketing plans for new /improved products, providing input on long-term brand forecasts, packaging improvements, pricing, advertising/media, and all relevant key touch points including influencers and wine media
Responsible for developing positioning, strategy, annual planning at the brand level

Responsible for enrolling and engaging the broader organization to bring the brand positioning, stories and strategies to life in a holistic way.

Create trade marketing plans by channel, ensure execution and tracking to objectives .
Leadership – Influences with the cross functional team and builds capability and coaches within the marketing team. Analysis – ongoing market, category and brand analysis to inform strategies and plans
Influences all areas of brand-owned P&L and can respond to rigor of regular tracking and reporting .
Lead the successful commercialization of new products and brands in collaboration with revenue management and sales team from category story through to marketing plans

Responsible for creating and executing of the consumer initiatives/ tactics in the marketing plan, tracking business impact, assessing ROI and ensuring budgets are being managed accurately.

Accountable and responsible for planning, tracking and actualization for fiscal budgets for their team within guidelines set by senior Management including Packaging, Market Data, Market Research, Consumer Promotion & Advertising .

Significant experience and understanding across a breadth of core marketing fundamentals
A track record of taking business projects from concept to completion
Strong proven analytical skills and ability to turn complex data into hypothesis and make simple and clear recommendation
Solid experience of 3 rd party agency management in relation to creative work including digital, events and instore
Cross fu nctional leadership skills and execution skills for project management
Ability to manage a broad range of projects from long term planning to short term crisis.

Must constantly have a proactive, take charge, action oriented approach to spearhead development and implementation of multi-dimensional business projects.

Proficient in Microsoft platf orm; Excel, Powerpoint and Word
Ability to learn internal data system to analyze data – Tableau
Some evening and weekend work as it relates to the wine industry and research

Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence.

At Andrew Peller Limited, we are committed to creating and celebratinga culture of Diversity, Equity, Inclusion and Belonging.

We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression,age, record of offences, marital status, family status or disability.

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