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Marketing & Social Media Coordinator

3 months ago

Edmonton, Alberta, Canada Academy of Learning Career College Full time
Marketing & Social Media Coordinator

Responsibilities

  • Develop and implement marketing strategies to enhance brand visibility and promote the programs and courses offered by the private career college.
  • Create engaging and persuasive marketing materials, including brochures, flyers, advertisements, and online content, to attract prospective students and generate leads.
  • Manage and maintain the college's website, ensuring content is uptodate, relevant, and optimized for search engines (SEO).
  • Oversee social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to engage with current and potential students, share college news and updates, and monitor online conversations.
  • Plan and coordinate participation in education fairs, industry events, and other external marketing opportunities to increase brand exposure and generate leads.
  • Conduct market research and competitive analysis to identify trends, potential target markets, and areas for improvement in marketing strategies.
  • Monitor and analyze marketing campaign performance, track key metrics, and provide regular reports and recommendations to optimize marketing efforts.
  • Collaborate with graphic designers, printers, and external vendors to produce highquality marketing materials within established timelines and budgets.
  • Stay up to date with industry trends, emerging marketing technologies, and best practices to continuously improve marketing strategies and tactics.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience (23 years) in marketing, preferably within the education sector.
  • Excellent written and verbal communication skills with the ability to create compelling content for different target audiences.
  • Proficiency in graphic design tools (e.g., Adobe Creative Suite) and basic knowledge of HTML/CSS.
  • Analytical mindset with the ability to interpret data, measure performance, and make datadriven decisions.
  • Strong project management skills with the ability to handle multiple tasks and meet deadlines.
  • Selfmotivated, creative thinker, with a strong attention to detail and ability to work independently as well as part of a team.
  • Familiarity with Alberta's private career college sector and knowledge of relevant educational programs is an asset.
  • Ability to adapt to a fastpaced and dynamic environment.
  • Accommodation for job applicants with disabilities is available upon request. Academy of Learning Career College is committed to having our team reflect the community it serves and actively welcomes applicants from diverse and equityseeking backgrounds. AOLCC endeavors to create and protect a culture of respect and cooperation with all staff and students. Thank you for your interest, but only those people chosen for interviews will be contacted. No telephone calls please._

Job Types:
Full-time, Permanent

Pay:
From $55,000.00 per year

Benefits:

  • Company events
  • Disability insurance
  • Extended health care
  • Life insurance
  • RRSP match

Flexible Language Requirement:

  • French not required

Schedule:

  • Monday to Friday

Education:

  • Bachelor's Degree (preferred)

Experience:

  • Marketing: 2 years (required)
Education Industry: 1 year (required)

Work Location:
In person