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Assistant Marketing Manager
1 week ago
Overview:
PepsiCo Canada employs nearly 10,000 Canadians and is organized into two business units - PepsiCo Beverages Canada, which includes iconic brands such as Pepsi, Gatorade and bubly; and PepsiCo Foods Canada, which includes Frito Lay Canada and Quaker foods & snacks.
At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviors, making us one of Canada's top Marketing Organizations
Our people are our greatest asset. By supporting their ability to work effectively together and providing them with the tools they need to succeed, we are ensuring that PepsiCo Canada is the kind of company where talented people of all backgrounds want to work
Responsibilities:
We are looking to hire an
Assistant Marketing Manager for Gatorade
Key responsibilities will include unlocking growth opportunities, be the go-to expert on brand analytics, lead in year consumer marketing programs and work closely with sales partners to drive executional excellence.
Key Accountabilities:
- Support Manager in delivering the growth agenda on the brand, including supporting the execution of key elements within the annual business plan.
- Support Manager in planning and executing breakthrough Consumer communication campaigns and media strategies across multiples mediums.
- Own Gatorade social media strategy
- Lead In-Store Execution Agenda to support innovation & brand programming.
- Lead highpriority youth pipeline programming across key sports.
- Gather and analyze brand and category specific data to understand consumer trends and develop business building recommendations.
- Manage multimilliondollar marketing budgets
Qualifications:
- 23 years of Marketing experience
- Must have a University Degree
- Excellent quantitative and analytical problem solving skills
- Superior interpersonal and communications skills
- Outstanding organizational skills, with the ability to manage multiple projects and meet deadlines.
- Understanding of Marketing fundamental incluing brand positioning, integrated marketing campaigns, and media concepts
- Sports background is an asset (e.g. playing competitive sports)
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