Marketing Manager

2 weeks ago

Toronto, Ontario, Canada REMAX, LLC Full time

As a dedicated employee supporting the RE/MAX brand and reporting to the Executive Director of Marketing, the Marketing Manager will work within the marketing team to contribute toward the overarching strategies and lead the execution of programs where applicable.


The focus of this position is to support the growth of the company through agent count, office count and agent productivity.

Initiatives will include, but are not limited to, all recruiting and retention marketing, franchise sales marketing and industry events/sponsorships.


This position will require liaising and collaborating with the region development department, Broker/Owners, agents and teams, franchise sales team, communications team, consumer marketing team, social media team, digital team, ad agency and other department managers to effectively create and deliver exceptional marketing that highlights the value of joining RE/MAX as a franchisee, agent or team.

The role requires great organization, prioritization and strategic thinking skills, as this is a rapid growth, highly competitive industry. Excellent presentation skills are also critical for success.

Specific Responsibilities:

  • Assist in the development of marketing strategies, marketing plans, materials and budgets that will positively impact growth goals of the company (recruiting, retention, franchise sales, product marketing).
  • Lead the execution of marketing materials to support campaigns, launches, etc. Work closely with design team/content/comms team to ensure high quality materials are produced and communication to all parties is delivered.
  • Work with ad agency or internal digital media team to place creative campaigns, provide prospect lists (at least twice a year), creative files, manage traffic sheet, collect analytics, adjust campaigns as needed and ensure goals are being met.
  • Execute internal launch plans for marketing initiatives that drive network adoption and/or awareness, including office/broker/owner presentations as needed.
  • Provide region development with materials and information to better support brokerages in their recruiting/retention efforts; this includes updating and keeping current the benefits and services presentation.
  • Manage the distribution and access of recruiting and retention materials for broker/owners.
  • Provide franchise sales team materials and information to support sales efforts.
  • Work with comms to ensure they have the information needed each week to communicate to broker/owner network; review and approve weekly comms.
  • Track KPIs in flowchart/spreadsheet to ensure goals are reached; ensure current strategy spend is on budget for year without exceeding total budget.
  • Remain current on industry developments, including, but not limited to: real estate trends, new opportunities, threats, competitor messaging and ways to compete and remain out front of the industry.
  • Partner with the competitive intelligence team to help tell our story and value prop better than competitors—arming Broker/Owners with what they need locally too.
  • Develop new ideas and implementation plans for marketing tools and resources that empower the network to grow and attract/retain agents.
  • Work in conjunction with the RE/MAX US marketing team to align US and Canadian R+R and franchise sales strategies, initiatives and campaigns.
  • Collaborate with Canadian leadership team to understand priorities, challenges, goals, etc. to drive Canadian R+R and FS strategies.
  • Other duties, tasks and responsibilities as assigned or needed by the business.

Minimum Qualifications:

  • Fouryear University degree
  • 10+ years of marketing experience, franchise marketing experience preferred
  • Strong analytical thinking skills
  • Excellent communication and writing skills
  • Ability to organize and manage detail work, as well as work independently and balance multiple tasks
  • Must have significant digital advertising experience, including deep exposure to campaign success metrics, optimization formulas, business metrics, business financial modeling and business reports
  • B2B and B2C experience preferred with a demonstrated ability to integrate various customer segments and experiences for marketing efficacy (Broker/Owners to agents and teams to consumers)
  • Strong analytical skills: must be comfortable working with and presenting sophisticated metrics and analyses utilizing MS Excel and PowerPoint.


Now is your chance to become part of a world-class, industry leading organization that touts the #1 real estate brand in the world RE/MAX is a business that builds businesses.

We, alongside booj, our award-winning technology company, specialize in providing the tools, training and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers and consumers.

Join us and build a career where your contribution is heard, your innovative ideas are valued, and hard work and collaboration truly makes a difference.

RE/MAX Holdings, Inc is

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