Marketing Analyst

1 week ago


Toronto, Ontario, Canada Cineplex Full time

Work location:
Home Office 1303 Yonge St

City:
Toronto

What you will do:
We are looking for a Marketing Analyst to join our marketing analytics team.

In this role you will participate in the development of processes to implement operational efficiency as well as assist in the development of marketing campaign reporting.

You are a self-starter who is passionate and familiar with digital marketing analytics and its data collection requirements.


This is a great opportunity to grow with a new team, playing a role in actioning digital insights and translating them into meaningful business decisions throughout the Cineplex ecosystem.

This position has a hybrid work environment. Office location is 1303 Yonge Street, Toronto.

Key Responsibilities- Work collaboratively with Cineplex stakeholders to source data and organize it into meaningful reports, conducting timely analysis on digital marketing campaigns- Maintain and further develop marketing campaign tagging- Support in the development of a data-driven marketing culture- Review project requirements and provide estimates and recommendations for the QA workflow- Develop documentation to implement operational efficiency- Conduct keyword research, trend analysis and analyze search engine ranking and query data

Education & Certification- Bachelor's Degree or equivalent- Certification(s) in digital marketing

Experience- You have 2+ years of experience within digital analytics, ideally in a retail or entertainment focused industry- You have experience with Adobe products (Adobe Analytics, Adobe Journey Optimizer, Adobe Launch)- You are comfortable working with spreadsheets, preparing data and scorecards to support your analysis- Experience with A/B testing- Up-to-date with new automation tools and technologies- Excel in working independently and self-starter

Knowledge, Skills and Abilities

Who You Are:

  • You are naturally curious and can create a story from numbers
  • You love digging into the data and identifying trends

What Sets You Apart:

  • Experience with A/B Testing using Google Optimize or Adobe Target is a plus
  • Experience with Power BI, SQL, Python, R is a plus
  • You can adapt quickly to lots of moving parts: previous experience in an agile environment is a plus
  • Storytelling with data is your passion
Inclusion & Diversity

Accessibility



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