Global Business Director, Home

2 weeks ago

Toronto, Ontario, Canada CSA Group Full time

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Apply locations Toronto Taipei City Singapore Plattling Guangzhou time type Full time posted on Posted 2 Days Ago job requisition id R003437

Employment Status:
Full time BUILDING A WORLD CLASS TEAM STARTS WITH YOU

It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.

Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.

We're looking for people like you to help make it happen.

The Global Business Director (GBD) will be at the forefront of developing strategic growth initiatives and expanding our market presence in assigned sectors.

Responsibility includes identifying new business services and sectors for expansion, developing comprehensive business plans, and overseeing their successful implementation.

The role will involve determining competitive positioning and global pricing strategies, ensuring our leadership position in the industry, and recommending entry and exit strategies based on ROI and competitive analysis.

Additionally, a strong understanding of current programs, accreditations, and market trends to capitalize on strategic opportunities is necessary.

Leveraging global business analyses, market intelligence, and customer feedback, this role will drive innovation and foster relationships with key stakeholders.

Furthermore, the GBD will play a significant role in the development of CSA Group's global business strategies, including participation and recommendation on growth, investments, M&A, marketing, and capital investment.

This leader will be responsible for creating and leading strategic acquisition plans with 1-2 executive accounts at any given time.

Additionally, this subject matter expert will design and track sales campaigns, as agreed with the CVP, to be executed by various teams within the organization.

This role demands a visionary leader with a strong business acumen, market understanding as it applies to the TIC industry and a track record of driving strategic initiatives to achieve organizational objectives.

Mentoring and coaching Commercial Unit staff
Ensures all technical programs meet desired performance outcomes and support transfer/retention of learning
Works with trainers on successful implementation of training in support of planned sales campaigns

Be the "expert" in the assigned business unit, understanding with detail how the industry functions, key players, important associations and necessary relationships.

Spearhead the development and execution of strategic growth initiatives to enhance market presence and expand business services in assigned sectors.

Lead strategic customer acquisition plans with 1-2 identified executive accounts at any given time.
Successfully design, initiate, and oversee the acquisition process.
Maintain a conversion rate of at least 10% from initial engagement to successful acquisition completion.

Track and report on the average time taken to complete the acquisition process, aiming for continuous improvement and efficiency.

Measure increases in revenue or market share through each acquisition.
~ Use market intelligence and CSA data to develop sales campaigns with the greatest likelihood of success. Track sales campaigns in collaboration with the CVP, ensuring alignment with organizational objectives.

Develop a minimum of 12 (1 per month) sales campaigns annually, aligned with strategic objectives and organizational priorities.

Set measurable campaign goals, such as revenue targets, lead generation numbers, or customer acquisition rates, and ensure campaigns are designed to achieve these goals.

Monitor and analyze key performance indicators (KPIs) throughout the duration of each campaign, including conversion rates, customer engagement metrics, and ROI.

Conduct regular reviews and adjustments to campaigns based on performance data, ensuring optimization for maximum effectiveness.
Collaborate with Marketing to introduce Marketing campaigns alongside the sales campaigns.
Collaborate closely with the CVP to ensure alignment of sales campaigns with broader business strategies and objectives.
Responsible for development and management of key trade association and government agency relationships.
Recommend entry and exit strategies based on ROI and competitive analysis.
Maintain a strong understanding of current programs, accreditations, and market trends to capitalize on strategic opportunities.

Utilize global business analyses, market intelligence, and customer feedback to drive innovation and foster relationships with key stakeholders, particularly executive accounts.

Contribute to the development of CSA Group's global business strategies, including participation and recommendation on growth, investments, M&A, marketing, and capital investment.

Demonstrate visionary leadership, strong business acumen, and market understanding within the TIC industry.
Responsible for the development and influence execution of CSA Group's global business strategies, with collaboration of regional leaders.
Work with Commercial Administration, Finance, HR, Legal and IT to ensure appropriate data and metrics are available.

Provide input into performance management of key leaders in the organization and assist the regional leaders in identifying key roles.

Utilize business savvy and personal leadership skills to influence staff and change business culture.

Bachelor's Degree in Business Administration, Marketing, Economics, or a related field – a Master's Degree or MBA is preferred.

Minimum of 10 years of experience in strategic business development, sales, or related roles within the Testing, Inspection, and Certification (TIC) industry or a similar B2B sector.

Proven track record of successfully leading strategic acquisition plans (company and/or customer), with demonstrable results in driving revenue growth and expanding market presence.

Experience in designing and executing sales campaigns, with a focus on aligning activities with organizational objectives and achieving measurable results.

Strong understanding of global business dynamics, market trends, and competitive landscapes within the TIC industry.
Excellent analytical abilities, with the capacity to interpret data and market insights to inform strategic decision-making.
Experience in mergers and acquisitions (M&A), investment analysis, and capital investment strategies is highly desirable.
Relevant certifications or professional affiliations in business development, sales, or related fields are a plus.
CSA Group is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion.

CSA Group is one of the largest standards development organizations in North America, conducting research and developing standards for a broad range of technologies and functional areas.

CSA Group is also a global provider of testing, inspection and certification services for products in many market sectors, and a leader in safety and environmental certification for Canada and the U.The CSA mark appears on billions of products worldwide.

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