Content Marketing Specialist

7 days ago


Winnipeg, Manitoba, Canada WorkerBee Full time

Content Marketing Specialist

What We Do
Established in 2007, WorkerBee.
TV is a pioneering digital agency based in Winnipeg, Manitoba, Canada, dedicated to empowering associations for growth.

We specialize in crafting valuable digital content, developing member-centric platforms, and implementing monetization tools to enhance audience reach, member engagement, and revenue streams.

Our mission is to equip associations of all sizes with the digital strategy and tools necessary to thrive in a competitive landscape.

Through our comprehensive Programs service, we offer a seamless blend of strategy, content, engagement, and monetization tailored to the unique needs of each association.


The Role

What You Will Do

Goal Setting and Measurement

  • Define industry standards for key metrics such as open rates, web visits, time on site, and conversions.
  • Measure and analyze the performance of marketing campaigns against established goals and standards.

Content Development

  • Collaborate with the marketing team to develop goals, creative concepts, and sound strategies for marketing content deliverables.
  • Design and write engaging marketing tools and campaigns.
  • Develop and maintain website content, ensuring an optimal user experience, effective layout, site map, and content funnel.
  • Create engaging templates for various marketing materials, including proposal templates, website landing pages, 1pager downloads, and supporting materials.

Brand Identity

  • Enhance brand identity and grow online presence through the creation of multimedia content and active social media engagement.

Project Management

  • Manage workload effectively using project management tools (e.g., Robohead) to plan, estimate, and track projects and dependencies.

Cross-functional Collaboration

  • Work collaboratively with video, editing, and other teams as required to ensure cohesive and effective marketing efforts.
  • Perform other duties as assigned, demonstrating flexibility and adaptability to changing business needs._

Knowledge, Skills and Abilities

  • Content Strategy: Develop and implement strategies aligned with brand messaging.
  • Writing & Editing: Exceptional skills in creating compelling content across formats.
  • Brand Messaging: Consistently convey the brand's voice in all communications.
  • Analytical Skills: Analyze performance metrics to refine content strategies.
  • Project Management: Manage multiple projects with strong organizational skills.
  • Creativity: Generate innovative content ideas that resonate with the audience.
  • Collaboration: Work effectively with teams across marketing, design, and sales.
  • Adaptability: Adjust strategies based on market trends and audience feedback.

What You Need

  • Degree or diploma in Creative Communications / Broadcasting / Media Production / Business and Marketing Communications / Video Production, or equivalent industry experience
  • Clientfacing / customer service

What We Offer

  • Competitive compensation.
  • Comprehensive health and dental benefits for you and your family, with employer contributions.
  • Office Closure during Christmas and New Year's.
  • Flexible work schedule with flexible morning start times that best suit your needs.
  • Fun and Collaborative Culture. Our moto is "_Here at 'the Hive', we 'the Bees', take our work seriously, but not ourselves."_
  • Free Parking.

Schedule
Monday to Friday.

Location
This position can be a combination of remote and/or onsite at 183 Stradbrook Ave.

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Onsite parking
  • Paid time off
  • Vision care

Schedule:

  • Monday to Friday

Work Location:
Hybrid remote in Winnipeg, MB R3L 0J4

  • Winnipeg, Manitoba, Canada Targeted Talent Full time

    Our client is a complete Digital Asset Management Platform (SaaS) providing an all-in-one hosting solution for videos, audio, images, and podcasts. The company's SaaS solution provides our clients a platform to manage, enhance, embed, and publish content while they monitor and analyze in real-time the engagements with their clients and viewers. The roleWe...


  • Winnipeg, Manitoba, Canada Targeted Talent Full time

    Our client is a complete Digital Asset Management Platform (SaaS) providing an all-in-one hosting solution for videos, audio, images, and podcasts. The company's SaaS solution provides our clients a platform to manage, enhance, embed, and publish content while they monitor and analyze in real-time the engagements with their clients and viewers. The roleWe...


  • Winnipeg, Manitoba, Canada Cabela's Full time

    Summary:Reporting to the Marketing Planning & Operations Manager, the Marketing Specialist will manage the Pro Team and influencer programs, and work with the Social Media Coordinator and Content Specialist to plan and organize content for digital platforms. The Marketing Specialist will align with the US team to provide direction for monthly in-store events...


  • Winnipeg, Manitoba, Canada Cabela's Full time

    Summary:Reporting to the Marketing Planning & Operations Manager, the Marketing Specialist will manage the Pro Team and influencer programs, and work with the Social Media Coordinator and Content Specialist to plan and organize content for digital platforms. The Marketing Specialist will align with the US team to provide direction for monthly in-store events...


  • Winnipeg, Manitoba, Canada StratHR Solutions Inc. Full time

    We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative...


  • Winnipeg, Manitoba, Canada Richardson International Full time

    At Richardson International, being truly invested is at the heart of everything we do. For over 160 years, Richardson has been dedicated to Canadian agriculture. Recognized as a global leader in agriculture and food processing, Richardson is one of Canada's Best Managed Companies. Richardson has approximately 3,000 employees across Canada, the U.S. and the...


  • Winnipeg, Manitoba, Canada The Salvation Army Full time

    Booth University College is looking for a talented Marketing and Communications Specialist to spearhead the implementation of marketing and communication strategies. Working closely with various teams and managers, the Specialist will play a key role in ensuring that communication efforts align with institutional objectives to enhance visibility and uphold...


  • Winnipeg, Manitoba, Canada Florists Supply Full time

    Job Description: Content Marketing Coordinator (Hybrid) Job Opportunity from Florists Supply in Winnipeg, MB, Canada Job Responsibility: About Us: Florists Supply is a leading floral wholesaler in Western Canada, based in Winnipeg with multiple locations in Saskatoon, Edmonton, Calgary, and Metro Vancouver. We are currently seeking a...


  • Winnipeg, Manitoba, Canada Thorwin Properties Full time

    Welcome to Thorwin Properties, where innovation meets excellence in real estate We're in search of a talented Digital Marketing Specialist to elevate our online presence to new heights.If you possess a robust skillset in graphic and web design, video editing, printing, and photography, you could be the perfect fit for our team. As our Digital Marketing...


  • Winnipeg, Manitoba, Canada Thompson Dorfman Sweatman LLP Full time

    Applicants with disabilities may request reasonable accommodation related to any materials or activities used throughout our selection process. Commitment to Diversity One of our firm's Core Values is that we value diversity and strive to reflect the communities we serve. In that regard, we encourage anyone who identifies as an Indigenous person, a visible...


  • Winnipeg, Manitoba, Canada Canada Life Assurance Company Full time

    Job Description:We are Canada LifeBeing a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.You can be your best here. You're part of a diverse and inclusive workplace where your career and well-being are championed. You'll have the opportunity to excel...


  • Winnipeg, Manitoba, Canada AAR Financial Full time

    As a Digital Marketing Specialist, you will play a pivotal role in developing and implementing digital marketing strategies to promote our brand, products, and services across various online platforms. You will be responsible for creating engaging content, managing digital campaigns, analyzing data, and optimizing performance to drive brand awareness,...


  • Winnipeg, Manitoba, Canada Norstar Industries Ltd. Full time

    Norstar Industries Ltd. is a family-owned manufacturer located just outside of Rosenort, MB. At Norstar, we build conveyance equipment for the agriculture, agri-industrial and industrial markets. Norstar is also the home of the U-Drain floor drainage system. Our purpose is to _build innovative solutions that help build and feed the world_.Norstar prides...


  • Winnipeg, Manitoba, Canada Manitoba Possible. Full time

    We areManitoba Possible. We believe an inclusive and accessible society is possible. That is why we work together to eliminate barriers to full and equal participation. Manitoba Possible provides programs and services throughout the province. The way we do that is by working collaboratively, diversifying in every way possible, and innovating at every...


  • Winnipeg, Manitoba, Canada Shared Health-Soins Communs Full time

    Requisition ID: 319598Position Number:Posting End Date:Open until filledSite: Shared HealthWork Location: Flexible in ManitobaDepartment / Unit: Strategic Communications and Stakeholder RelationsJob Stream: Non-ClinicalUnion: SH Exempt-OTAnticipated Start Date:ASAPFTE: 1.00Anticipated Shift: DaysDaily Hours Worked: 7.75Annual Base Hours: 2015Shared Health...


  • Winnipeg, Manitoba, Canada Don's Photo Full time

    Job Title: Ecommerce Product/Marketing SpecialistDon's Photo is seeking a dynamic and motivated individual to take on the lead role of an exciting new ecommerce project. This role requires someone that is creative, versatile, driven and cares about their quality of work.We help bring the stories and memories of our community to life. Come join usOur Vision:...


  • Winnipeg, Manitoba, Canada Pollard Banknote Limited Full time

    Digital Marketing Operations SpecialistAs Digital Marketing Operations Specialist, you will act as the primary point of contact for our lottery clients, technology partners and internal teams to support the planning and day-to-day operations of Pollard's Digital Engagement programs. You will be responsible for maintaining the marketing calendar of customer...


  • Winnipeg, Manitoba, Canada Bass Pro Shops Full time

    Summary: Reporting to the Marketing Planning & Operations Manager, the Marketing Specialist will manage the sponsorship and partnership program, in coordination with internal partners. The Marketing Specialist will also manage the Pro Team program (outdoor influencers). The Marketing Specialist will ensure alignment across marketing channels (eg. flyer,...


  • Winnipeg, Manitoba, Canada KGS Group Full time

    KGS Group is looking for a creative, driven and collaborative Marketing Communications Specialist to join our marketing and communications group in our Winnipeg office.About UsWe are KGS Group, an employee-owned, multidisciplinary engineering consulting firm serving clients throughout North America. We're different than traditional engineering firms. We...


  • Winnipeg, Manitoba, Canada Great Start Canada Immigration and Education Consulting Inc. Full time

    Work Term: Permanent Work Language: English Hours: 40 hours per week Education: College/CEGEP Experience: 2 years to less than 3 years Digital communication and media/multimedia Sales and marketing operations/marketing and distribution teacher education Marketing, otherAsset languages: Spanish; CastilianWork setting: Urban area BusinessTasks: Answer written...