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Marketing Specialist

4 months ago

Vancouver, British Columbia, Canada Cathay Pacific Full time
BIM - Brand, Insights & Marketing Communications

  • Vancouver, Canada
  • Cathay Pacific
  • Application Deadline
05 Jul 2023

Company Description

Move Beyond To move people forward in life - We are the people behind Cathay Pacific.

We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are.

We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees.

We are a complex global business, but we are also family.

And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation.

Join us and discover just how far you can go

Role Introduction

Key Responsibilities

Campaign Management

  • Support the development bottomup, regional marketing campaigns
  • Support the adaptation and execution of global campaigns to suit the local market
  • Ensure all campaign / marketing materials are on brand and are kept up to date
  • Liaise with external marketing agencies as appropriate to expand customer reach

Key Destination and Transit Promotion

  • Help to produce and execute campaign materials for key destinations (Hong Kong and China), including marketing applicable for the country and the required direct sales deliverables

Loyalty

  • Develop and deliver the regional 'earn and burn' opportunities that are approved by Head Office
  • Support regional or country campaigns to recruit Cathay members
  • Leverage Cathay member propositions to develop sales campaigns as appropriate in order to drive sales and revenue
  • Deliver annual Cathay members' engagement event in key markets as required

Programmatic Marketing

  • Feed in the requirements for programmatic media buy for regionally initiated campaigns to Head Office
  • Develop local and regional programmatic campaigns as required

General

  • Provide support to gain country and regional port updates into the local marketing environment in order to formulate plans to ensure maximum campaign effect
  • Leverage databases and partnerships to ensure maximum customer reach
  • Support and/or execute regional events, as needed
  • Any other reasonable task as required

E&A

  • Emergency and Accident and Crisis Response responsibilities as required

Requirements:

Academic Qualifications

  • Post-Secondary Diploma / Certificate in a relevant field such as, Marketing or Campaign Management or equivalent combination of education, training, and experience is required

Knowledge, Skills, Training and Experience

  • Knowledge of, or experience in, the airline industry is a distinct advantage
  • Excellent communication and interpersonal skills
  • Excellent level of PC literacy in Word, Excel and PowerPoint
  • Knowledge in Adobe Photoshop and/or Illustrator is an advantage
  • Adaptive to and embraces constant change

Additional Requirements

  • Must successfully pass all prescreening clearances, including a background check and preemployment drug screen upon contingent job offer
  • Strong cognitive reasoning and mathematical skills are essential
  • Must be willing and able to travel within North America and overseas, if required
  • Must have the right to live in work in the Canada
  • Must comply with the Company's mandatory COVID19 Vaccination policy

Benefits:


Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.


  • Travel Privileges on Cathay Pacific Airways Global Network
  • Extensive wellbeing programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.
  • Pension Matching Program
  • Paid Holiday & Vacation
  • LTD & Basic Life Insurance
  • If this position requires a uniform, a uniform allowance will be provided.
Personal & Application Information