Copy Writter

4 months ago

Toronto, Ontario, Canada Paralucent Full time

Responsibilities:

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Writing and Creativity:

- **Create clear, attractive copy** for various mediums, including ads, blog posts, newsletters, and social media.

  • Develop a
    distinct voice that aligns with our brand identity.
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Interpret copywriting briefs to understand project requirements.

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Collaboration:

  • Work closely with designers, PR specialists, and other professionals.
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Research and Interviews:

  • Conduct thorough research to gather insights.
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Editing and Proofreading:

  • Ensure accuracy, clarity, and consistency in all copy.
  • Edit and proofread content as needed.
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SEO Optimization:

  • Optimize content for search engines.
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Content Strategy:

  • Understand online content strategy and creation.
  • Craft copy that aligns with our overall marketing goals.
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Image Sourcing:

  • Source relevant images and other visual content to complement the copy.

Skills and Qualities:

- **Advanced proficiency** in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).

  • Familiarity with prototyping tools like Sketch, Figma, or Adobe XD.
  • Understanding of responsive design principles for web and mobile.
  • Ability to collaborate with UX designers and developers to create seamless user experiences.
  • Familiarity with user research methodologies, wire framing, and usability testing.
  • Experience creating compelling data visualizations for infographics, dashboards, or reports.
  • Familiarity with version control systems (e.g., Git) for collaborative design workflows.
  • Experience working in an Agile environment, participating in sprints, and adapting to changing project requirements.