Ecommerce Marketing Manager

2 weeks ago

Calgary, Alberta, Canada Wild Life Outdoor Adventures Full time

E-Commerce Marketing Manager

(20-30 hours/week)


The Wild Life Outdoor Adventures creates award winning outdoor-themed adventure kits, gear and educational resources sold across North America to
get kids outdoors more often.

Founded in 2019, we are a family run, high growth start-up based out of Calgary, AB.

You can expect a fun, flexible work environment full of people on a relentless pursuit to be the #1 kids outdoor brand in North America.


We are seeking a skilled and motivated Ecommerce and Marketing Expert to lead and oversee the monthly subscription box part of our business.

This position is part-time (for now), requiring 20-30 hours per week, with flexible working arrangements.

Most importantly, you are driven and motivated by our purpose:
to get more kids outdoors, more often.

Responsibilities:

  • Subscription Box Management: Oversee the endtoend operations of our subscription box service.
  • Manage META ads campaigns to attract and convert new customers, optimizing ad spend.
  • Maintain and optimize directory listings for increased visibility of the subscription box service.
  • Collaborate with influencers, ambassadors, and affiliates to expand the customer base.
  • Lead strategic direction for ambassador and affiliate programs, ensuring effective execution.
  • Utilize extensive Shopify knowledge to enhance user experience and optimize product pages for ecommerce success.
  • Utilize your experience with software tools such as Klayvio, ShareASale, META ads, and Canva to streamline marketing efforts and create visually compelling content.
  • Budget Management and monthly reporting on set KPIs
  • Revenue Goal Achievement: Take ownership of revenue targets and implement strategies to achieve and surpass them, with a focus on growing subscription box sales.

Requirements:

  • A minimum of 2 years of experience in ecommerce and marketing roles, with a demonstrated track record of success in managing subscription based services and achieving revenue goals.
  • Extensive knowledge and handson experience with Shopify platform and its various features.
  • Excellent communication skills, proven ability to work independently and see projects through ideation to execution (and a willingness to try new things)
  • Self-Motivated: A proactive and selfdriven individual who can take ownership of tasks and drive initiatives independently.
  • Analytical Mindset: Ability to analyze marketing performance data and derive insights to inform decisionmaking and optimize campaigns.
  • A genuine interest in the outdoors, getting kids outside, education and naturerelated products will be a plus.
  • A creative energy that will bring new ideas to the table
  • Education or training in Marketing/Communications/Business or relevant field

Details:

hours a week
- $25-30/hour, with

additional quarterly bonus incentives tied to the achievement of revenue targets and marketing performance metrics (that we will set together)

  • Office Presence: Be available to work in our Calgary, AB office for two days a week to collaborate with the team and participate in inperson meetings.

Start date:
September 1st


Wild Life Outdoor Adventures is committed to fostering a collaborative and inclusive work environment for all peoples, we're committed to providing opportunities for personal growth and professional development.

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