Senior Manager

7 days ago


Edmonton, Alberta, Canada The Little Potato Company Ltd Full time

Our client, The Little Potato Company, began its journey in 1996 with the owners (Jacob and Angela – father and daughter) wanting to be able to produce little creamer potatoes, like what Jacob knew from his Dutch roots.

planting, weeding, harvesting, and washing it themselves. They then packed them into the back of Angela's hatchback, setting off to farmers markets and restaurants. The potatoes were popular with chefs early on, with one of their first accounts being the Banff Springs Hotel.

Jacob and Angela bought their first plant in 2000 and with their continued success, have expanded to increasingly larger facilities over the years with their new state of the art facility located just outside of Edmonton in Nisku.

With further expansion and growth across Canada and into the United States, LPC partnered with a co-packing plant in PEI and opened a second production plant in DeForest, Wisconsin.

Today, Angela leads the organization as CEO and Jacob runs a research and breeding company for little potatoes.

The Little Potato Company has grown to have products on store shelves in every Province in Canada and State in the United States and operates with over 360 employees across Canada and the United States.

The Little Potato Company continues to experience growth year over year and continue to be the market leading producer of Creamer potatoes.

Feed the World, better" where "everyone, everywhere deserves to have healthy, great food".

The core values that guide their corporate family are:

Senior Product Manager - ProFound Talent. For further information on The Little Potato Company, please visit their website at

Reporting to the Vice President of Marketing, the Senior Product Manager will lead The Little Potato Company's (LPC) product strategy to ensure the right products are developed and marketed to the right consumer/customer segments.

This role works closely with the Consumer Insights team, Product Development team, Brand team & Sales team, to bring product ideas to market, and collaborates extensively with team members across all departments throughout North America operations.

Develop product strategy that allows for sustainable competitive advantage & category development (as a Brand leader).

Work closely with Brand & Consumer Insights teams to understand key consumer wants & pain points, key trends & behaviors.

Lead the Product Strategy by engaging & aligning Executives, key stakeholders & cross functional teams.

Conduct Product Lifecycle & product portfolio analysis to assess the role of each product & how to extend its profitable & scalable life in our portfolio.

Mastery in ability to ask critical questions & verifying with trusted data sources to stay true to Brand positioning & consumer objectives.

Product Innovation & Development
Lead new Product innovation projects by engaging & aligning all cross functional teams & stakeholders.

As the Project Lead, execute complex product innovation projects by developing detailed project timelines, key milestones & action plan, identifying potential risks, budget implications & developing contingency plans.

Mastery in project execution by working closely with Project Management team, removing roadblocks, building strong cross-functional relationships, doing agile follow ups & showcasing deep product & process understanding (critical thinking).

Work closely with Brand & Consumer Insights Manager to stay on top of & conduct regular consumer research & tests to optimize product launch success.

Lead the process of collecting & evaluating new ideas to build on Product Innovation roadmap.
Lead the stage-gate process to execute product launches.
Conduct & share detailed post analysis after each test market or commercial launch to understand performance & results.
Stakeholder Relationship Management
Work with & report to the VP Marketing (initially), to ensure alignment with Business goals & objectives.
Work with Senior Brand Manager for all Branded product & packaging launches & renovation.

Work with Consumer Insights Manager & Senior Brand Manager to ensure all products are aligned with consumer needs & trends.

Work with the Project team to execute Product innovation & renovation projects.
Work with Sales & Shopper Marketing manager to align products with Customer growth & expansion objectives.
Work with Product & Variety development teams to ensure their objectives are aligned with Product strategy.
Launch and assess performance of new products in market.
Bachelor's Degree in Business, with a focus on marketing and product.

7+ years of working as a Senior Product Manager in CPG, ideally for a food or Branded produce business.

~ Experience in developing go-to-market strategies for a range of products within a parent brand.
~ Proficiency in project management, financial management & execution of strategy in market
~ Experience in working with Consumer Insights & Brand teams to develop Consumer research & testing roadmap for any new product innovation project.

Understanding of food, produce and/or consumer-packaging goods brands.
Understanding of Food service channel & private label products.
Familiarity with product marketing in the US and Canada.
Ability to take decisions & keeping projects on track by removing all road-blocks.
Adept in using both sides of the brain – equally creative and analytical.
Ability to leverage consumer insights, research, financials, and other data inputs to create robust product strategies.
Strong ability to project manage simultaneous projects with many inter-dependencies.
Willing to look at remote candidates able to work MST operating hours.
Edmonton office and/or remote office.

For the opportunity to join The Little Potato Company in the role of Senior Product Manager, please email your resume to .ProFound Talent is a woman owned and operated business, recognized and certified by Women Business Enterprise (WBE).

We pride ourselves in supporting equity, diversity, and inclusion initiatives in our recruitment processes and in our work environment, where every individual feels valued and respected.



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