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Digital Marketing Specialist
1 week ago
Are you passionate about digital marketing and ready to make a significant impact? Join our team at Red Deer Resort & Casino as a Digital Marketing Specialist and be a driving force behind our online strategies.
In this role, you'll be at the forefront of our digital efforts, enhancing brand visibility, engagement, and conversions.Responsibilities:
Digital Campaign Management:
- Develop, execute, and monitor digital marketing campaigns across various platforms.
- Create engaging content for online channels, including social media, blogs, and visual assets.
- Manage budgets, analyze performance, and adjust strategies for optimal results.
Social Media Engagement:
- Curate and schedule captivating social media content.
- Engage with followers, respond to comments, and build a thriving online community.
- Collaborate with design and content teams to produce compelling visuals.
Search Engine Optimization (SEO):
- Conduct keyword research and optimize website content for improved search rankings.
- Monitor website traffic, analyze user behavior, and provide strategic recommendations.
Paid Advertising:
- Plan and manage PPC campaigns across platforms like Google Ads and social media.
- Optimize ad copy, targeting, and bidding strategies for maximum ROI.
Analytics and Reporting:
- Assess digital marketing performance, compile data, and prepare insightful reports.
- Identify trends and insights to refine strategies and enhance effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field; digital marketing certifications are a plus.
- Proven experience in digital marketing, with a solid understanding of various channels and tools.
- Proficiency in data analysis, including using tools like Google Analytics.
- Creative mindset and strong communication skills for crafting engaging digital content.
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