Remote
2 weeks ago
We're a young, world-class team of experts in computer science, type theory, economic game theory, risk management and enterprise development.
Our team combines traditional experience in building and scaling teams at technology companies like Apple, Coinbase, IBM and Y-Combinator with crypto native experience from some of DeFi 2.We're all highly passionate about Web3, Toybox and building infrastructure to bring decentralized finance to the masses.
We're well funded by a group of leading digital asset investors, hedge funds, centralized exchange venture arms and strategic angels.
The marketing lead would work closely with Smokey to develop and implement marketing strategies and guide the Berachain brand's evolution over time.
The ideal candidate will work with the BD, Engineering and Design teams to produce content, own the marketing calendar, and develop go-to-market strategies for major product launches, updates, collaborations and more.
Our community of 30k+ on Twitter, ~45k+ on Discord and thousands of NFTs holders has been entirely organic.While many ecosystems have expended $Ms to build their communities, we've bootstrapped our chain and ended up with a negative customer acquisition cost by starting out as a heavily DeFi oriented NFT community.
This organic growth is a trend that we'd love to continue for as long as possible, while staying true to the brand and community that we've developed and maximizing its accessibility to new users.
Strong understanding of blockchain technology and communities, particularly the EVM and Cosmos ecosystems~ Experience managing social accounts and media/advertising initiatives (Twitter, Discord, Instagram, Facebook, Google etc)
~ Experience building and scaling marketing teams to promote crypto-native and traditional brand awareness
~ Experience with HTML, CSS, and Wordpress for the buildout of simple webpages is an asset
Develop and implement data-driven marketing campaigns and initiatives in accordance with major business development and engineering milestones
Evangelize and onboard new users through the Berachain ecosystem across a variety of traditional and crypto-native mediums including Twitter Spaces, Discord, and more.
Organize in-person and virtual events around the Berachain community and ecosystemDirect logistics around content creation for advertising campaigns and associated events
Drive and quantify user acquisition, retention and growth across multiple userbases and archetypes
Work cross-functionally with design, engineering, BD, and other teams to ensure successful product launches and ongoing product improvement.
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