SEO Manager

7 days ago

Québec, Quebec, Canada Workleap Full time
Company Description


Workleap is an ecosystem of powerfully simple employee and digital experience software that helps modern workplaces have a greater impact— fast.


Built for today's leaders and their teams, Workleap products aim to make work really work by fostering engagement, performance, growth, and productivity within organizations.


Job Description:

  • So, what will your new role look like?_


As an SEO Manager, you'll develop and execute our SEO strategy for our products, turning it into a key driver for business growth.

You will own and be responsible for all aspects of the SEO strategy including technical, off-page, and on-page.

As the SEO Manager for Workleap, you will:

  • Drive high-quality organic traffic, improve organic visibility, and increase conversion and revenue.
  • Set SEO performance goals, measure main KPIs, and report on progress.
  • Optimize website architecture, content, linking, and other factors to improve the ranking for target keywords and increase topical authority.
  • Serve as a trusted advisor and point of contact for all SEOrelated questions and endeavors, including website migrations and consolidations.
  • Collaborate with various stakeholders and lead crossfunctional initiatives to drive organic traffic, improve search rankings, enhance the overall online visibility of our brand, and drive business impact.
  • Own the full SEO content cycle, which includes ideation, keyword research, content planning, and collaborating with the content team and editors for content development, all the way to publishing.
  • Stay updated with the latest SEO trends, AI, strategies, and algorithm changes and communicate these findings to stakeholders while futureproofing our SEO strategy.
  • Conduct site audits, review technical SEO issues, and work with developers to provide databacked suggestions on how to fix technical issues that drive results.
  • Develop and execute offpage optimization initiatives (i.e., link building) with the support of other teams, contractors, or agencies.
  • Research and analyze competitor strategies and opportunities, perform ongoing keyword discovery, expansion, and optimization.

What does your future team look like?


As part of the Search & Media team, you will work alongside a team of Paid Media Strategists to develop a holistic SEM strategy.

The main objective of this team structure is to ensure our Paid and organic strategies complement and support each other.


You will also work closely with the content team to produce the most valuable and optimized content that aligns with our product strategy, generates targeted organic traffic, and engages our ICP.


As part of the larger Demand Generation team, you will be involved in our Go-to-Market strategy by working alongside a team of Digital Marketers and supporting their multi-channel campaigns.


  • What are the newest challenges awaiting your team?_
  • Demonstrate the value of organic search and the impact of a wellcrafted SEO strategy
  • Futureproof our SEO strategy for continued growth as web search evolves
  • Create a holistic SEM strategy by leveraging paid search and other performance data
  • Manage multiple websites (products) in different specialties including highly technical topics
  • Educate the team on the best SEO practices
  • Recover lost rankings and traffic from algorithm updates and website migrations

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of SEO experience managing multiple websites, preferably in B2B.
  • A proven track record of success in growing targeted organic traffic that generates conversion and revenue.
  • Extensive experience using SEO tools such as SEMrush/Ahrefs, Screaming Frog, Google Search Console, Google Analytics (GA4).
  • Mastery of the 3 main dimensions of SEO (onpage, offpage, and technical SEO) and familiarity with the concepts of semantic search, information retrieval, and Natural Language Processing.
  • Experience running successful backlink outreach campaigns that generate highquality links and improve search rankings.
  • Experience with website migrations and recovering a website that has lost traffic due to an algorithm update or other reasons.
  • Understanding of the SEO industry and Google's web standards. Proficiency in structured , structure of URLs, navigation architecture, canonical URLs, contextual links, HTML + XML sitemaps, , metadata, etc.
  • Experience with data visualization tools (i.e. Looker Studio) and ability to process large amounts of data into actionable next steps.
  • Great analytical skills, a passion for digital marketing, and a resultsoriented mindset are essential for success in this role.
Additional Information

At Workleap, we build together, we trust each other, and we support each other in success or failure.

You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.

We strive t

  • SEO Specialist

    1 week ago

    Québec, Quebec, Canada Aylo Careers Full time

    Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet's safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and...

  • Virtual Assistant for Blog and Content Management

    1 week ago

    Québec, Quebec, Canada beBee Professionals Full time

    Job Offer: Virtual Assistant for Blog and Content ManagementbeBee Professionals is looking for a Virtual Assistant for Blog and Content Management to join our team in Quebec City.The successful candidate will be responsible for creating, editing, and managing content for our blog and other digital channels. This includes researching topics, writing and...

  • Webmaster

    1 week ago

    Québec, Quebec, Canada Intelcom Full time

    Ride the next mile with us Intelcom is on a mission to become a leader in the parcel carrier industry for the eCommerce sector. We need a talented, inspired, and inspiring Webmaster to develop and maintain the company's consumer facing websites, ensuring functionality, resilience, and performance. Reporting to the Digital Marketing Team Lead and...

  • Copywriter

    7 days ago

    Québec, Quebec, Canada Ceratec Full time

    Our employees contribute directly to the rapid growth of our organization and have developed exceptional skills as a result. If you want to be part of a passionate, transparent and collaborative environment, then read on Ceratec is the place for youThis is a great opportunity to get your foot in the door of a growing company that is committed to advancing...

  • Branch Manager

    1 week ago

    Québec, Quebec, Canada National Bank of Canada Full time

    A career in management at National Bank means participating in the smooth running of your branch and ensuring daily listening and coaching. As Branch Manager, you are responsible for supporting and assisting the employees under your management in order to implement the Bank's strategic vision, while allowing your team to develop professionally. Achieve the...

  • Digital Marketing Manager

    1 week ago

    Québec, Quebec, Canada Eli Health Full time

    About usEli is the women's health company making continuous hormone monitoring possible. We empower people to understand their body every day and improve their health outcomes across their lives. Hormones are at the core of our health, yet they remain a black box. Eli is on a mission to unlock this box by developing a product that provides real-time and...

  • Branch Manager

    7 days ago

    Québec, Quebec, Canada National Bank Full time

    Your role A career in management at National Bank means participating in the smooth running of your branch and ensuring daily listening and coaching. As Branch Manager, you are responsible for supporting and assisting the employees under your management in order to implement the Bank's strategic vision, while allowing your team to develop professionally.·...

  • Demand Generation Manager

    1 week ago

    Québec, Quebec, Canada GSOFT Full time

    Company DescriptionGSoft is the independent software company behind a family of products focusing on distributed work and using the digital revolution to change the employee experience. Our goal is to make work simpler, kinder and faster. One software at a time.Specifically, we help companies get the most out of Microsoft with ShareGate. We help managers...

  • Digital Specialist Spécialiste Numérique

    1 week ago

    Québec, Quebec, Canada Victoria Park Medispa Full time

    _English below_**Spécialiste Numérique**Victoria Park offre le meilleur des services médispa à partir de nos 23 emplacements à travers le Canada. Chacune de nos cliniques est dirigée par des chirurgiens-plasticiens et/ou des dermatologues, où nous offrons les derniers technologies, pratiques et produits de classe mondiale. Nos équipes sont composées...

  • Communication and Content Marketing Manager

    7 days ago

    Québec, Quebec, Canada Provalis Research Full time

    COMMUNICATION AND CONTENT MARKETING MANAGERFull-time or part timeProvalis Research offers a stimulating, collaborative environment with rewarding opportunities for career advancement. We value excellence and provide our employees with the support they need to achieve their highest levels of competence.Scope of workWe are seeking a driven, detail-oriented...

  • Stratège Numérique, Québec

    1 week ago

    Québec, Quebec, Canada L'Antidote Médias Full time

    **Description du poste**- Mettre en place des stratégies à court et à long terme afin d'optimiser les performances publicitaires de nos clients;- Mettre en place et optimiser des campagnes sur les diverses plateformes publicitaires (Google Ads, Bing Ads, Facebook Ads et LinkedIn Ads);- Déterminer les besoins visuels des clients en collaboration avec les...

  • B2B Marketing

    1 week ago

    Québec, Quebec, Canada Cansel Full time

    B2B Marketing & e-Commerce manager (Remote - anywhere in Canada, ideally Montreal)Mkt campaign & ecommerce specialistWho we are?Founded in 1966 as Canadian Survey Equipment Ltd., the Cansel Group of Companies now have over 20 locations across Canada and in California and has over 500 employees.Cansel group is a leading solutions provider serving engineers,...

  • Spécialiste en Marketing Numérique, Télétravail

    7 days ago

    Québec, Quebec, Canada Click & Mortar Full time

    **SPÉCIALISTE EN MARKETING NUMÉRIQUE**- Type d'emploi :Temps plein_- Lieu : Possibilité de faire du télétravail de partout au Québec ou formule hybride possible_- Secteur d'activité : Dans les internets_- Date d'affichage : Janvier 2023_Click & Mortar est une agence de marketing numérique qui a comme mission d'aider les fleurons québécois qui...

  • Stratège en Marketing Numérique

    7 days ago

    Québec, Quebec, Canada Click & Mortar Full time

    **STRATÈGE EN MARKETING NUMÉRIQUE & PERFORMANCE****_ Type d'emploi : _**_Temps plein_**_ Lieu :_**_ _**_Possibilité de faire du télétravail de partout au Québec ou formule hybride possible_**_ Secteur d'activité :_**_ _**_Dans les internets_**_ Date d'affichage :_**_ Janvier 2023_Click & Mortar est une agence de marketing numérique qui a comme...

  • Marketing Project Manager

    1 week ago

    Québec, Quebec, Canada Garant Full time

    Temps plein | 39 HeuresNous recherchons un.e chargé.e de projets marketing B2C et B2B dynamique pour rejoindre notre équipe marketing. Si tu es passionné.e par le marketing, que tu as un esprit créatif, et que tu souhaites travailler dans un environnement collaboratif et stimulant, cette opportunité est pour toi Tu seras responsable de la gestion...

  • Web Strategist

    1 week ago

    Québec, Quebec, Canada Monclubsportif Full time

    Being a Web Strategist at MonClubSportif, At work, you'll : Perform audience and traffic analysis (analytics) Conduct SEO audits and Web ecosystem analyses Manage Web advertising campaigns (Google Ads, Microsoft advertising, LinkedIn ads, Facebook Ads, other PPC campaigns) Set up Google Analytics and Google Tag Manager accounts to effectively track website...

  • E-commerce Coordinator

    1 week ago

    Québec, Quebec, Canada Big Time Watches Full time

    Big Time Watches, Montreal's favourite authorized watch dealers, are seeking an E-Commerce Coordinator to support current and future projects aimed to improve digital footprint and maintain current e-commerce platforms.We've recently launched a new e-commerce website using Shopify and need someone to tie all the pieces together to move the needle in terms of...

  • Stratège Marketing Numérique, Montréal

    1 week ago

    Québec, Quebec, Canada Centris Full time

    **Stratège marketing numérique****POURQUOI TRAVAILLER CHEZ CENTRIS**Tu es passionné de marketing numérique, et tu as à cœur de contribuer et te développer dans un environnement où l'excellence et l'innovation sont de mise ? Le plaisir au travail est tout aussi important pour toi, que les résultats ? Ce poste est pour toi Centris t'offre...

  • Gestionnaire régional du marketing-Montréal

    1 week ago

    Québec, Quebec, Canada EightSix Network Full time

    Job Description **English will follow** Veuillez attacher un Curriculum Vitae en français et anglais. Gestionnaire régional du marketing - Montréal Le responsable régional du marketing est chargé de comprendre le profil du marché régional, y compris les tendances du marketing et la concurrence locale, afin de fournir des commentaires et de...

  • Content Marketing and Communications Coordinator

    1 week ago

    Québec, Quebec, Canada Provalis Research Full time

    COMMUNICATION AND CONTENT MARKETING MANAGER Full-time or part time Provalis Research offers a stimulating, collaborative environment with rewarding opportunities for career advancement. We value excellence and provide our employees with the support they need to achieve their highest levels of competence. We are seeking a driven, detail-oriented...