Marketing Coordinator

1 week ago

BasSaintLaurent, Canada Browns Shoes Full time

Browns Shoes, a family-owned business established in Montreal in 1940, now with 70 stores across Canada, is synonymous with top international designer collections, luxurious leather goods, and exclusive street savvy fashion for ladies, men and children.


As a Marketing Coordinator, your primary responsibility will be to assist in the execution and coordination of marketing campaigns and initiatives across various channels.

If you're ready to embark on this adventure, join the Browns Marketing team.

You will play a pivotal role in supporting the marketing team's efforts to drive brand awareness, generate leads, and enhance customer engagement.


Responsibilities:

  • Assist in the development and implementation of marketing strategies to meet organizational objectives.
  • Monitor and track the performance of marketing campaigns, preparing reports and presenting findings to the marketing team.
  • Assist in managing the QA of digital marketing and ecommerce deliverables.
  • Assist in the management of the marketing budget, tracking expenses and processing invoices.
  • Support the marketing team in administrative tasks, scheduling meetings, and organizing marketing materials and resources.
  • Collaborate with crossfunctional teams, such as graphic designers, to create compelling marketing materials and ensure brand consistency.
  • Conduct market research and competitive analysis to identify industry trends, customer insights, and new marketing opportunities.
  • Monitor industry news and stay up to date with the latest marketing trends and best practices.
  • Collaborate with external vendors and agencies to support marketing initiatives and ensure timely delivery of projects.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven work experience in marketing, preferably as a Marketing Coordinator or similar role.
  • Understanding of marketing principles and strategies.
  • Fashion and/or retail experience is an asset.
  • Proficient in MS Office suite, particularly Excel, PowerPoint, and Word.
  • Analytical mindset with the ability to interpret data and generate insights.
  • Bilingualism (Spoken and written French/English), excellent written and verbal communication skills, with the ability to create compelling content and engage with the target audience.
  • Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines.
  • Creative thinker with the ability to contribute innovative ideas and solutions.
  • Ability to work both independently and collaboratively in a fastpaced environment.
Thank you for your interest in Browns.

Chaussures Browns, une entreprise familiale fondée à Montréal en 1940, détient maintenant plus de 70 boutiques partout au Canada.

Nous proposons les meilleures marques internationales, des articles luxueux en cuir et des tendances urbaines exclusives pour hommes, femmes et enfants.


En tant que coordinateur du marketing, votre principale responsabilité sera d'aider à l'exécution et à la coordination des campagnes et des initiatives de marketing sur différents canaux.

Si vous êtes prêt à vous lancer dans cette aventure, joignez-vous à l'équipe de Marketing de Browns.

Vous jouerez un rôle essentiel en soutenant les efforts de l'équipe marketing pour faire connaître la marque, générer des leads et améliorer l'engagement des clients.


Responsabilités:

  • Contribuer à la mise au point et à la réalisation de stratégies de marketing afin d'atteindre les objectifs de l'organisation.
  • Exécuter des dossiers pour les campagnes de marketing, y compris le marketing par courriel, les médias sociaux, la création de contenu et la publicité numérique à l'aide d'un outil de gestion de projet.
  • Contrôler et suivre les performances des campagnes de marketing, préparer des rapports et présenter les résultats à l'équipe de marketing.
  • Participer à la gestion de l'assurance qualité des produits livrables en matière de marketing numérique et de commerce électronique.
  • Participer à la gestion du budget marketing, au suivi des dépenses et au traitement des factures.
  • Soutenir l'équipe de marketing dans les tâches administratives, la planification des réunions et l'organisation des ressources et du matériel de marketing.
  • Collaborer avec des équipes interfonctionnelles, telles que les graphistes, pour créer des supports de marketing attrayants et assurer la cohérence de la marque.
  • Réaliser des études de marché et des analyses concurrentielles afin d'identifier les tendances du secteur, les idées des clients et les nouvelles opportunités de marketing.
  • Suivre l'actualité du secteur et se tenir au courant des dernières tendances et des meilleures pratiques en matière de marketing.
  • Collaborer avec des fournisseurs et des agences externes pour soutenir les initiatives de marketing et assurer la livraison des projets dans les délais impartis.

Exigences:

  • Baccalau

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