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Marketing Manager
3 months ago
The Company:
Pocketpills is Canada's online pharmacy. We are revolutionizing the pharmacy experience by combining personalized care with innovative proprietary technology. We are a team of pharmacists, engineers, designers and data scientists transforming a $42 billion industry.
Through our easy-to-use app and website, members can fill prescriptions, order refills and consults with pharmacists—wherever and whenever they need.
With a presence in every province and territory, we are committed to making medication more accessible and affordable for all Canadians.
Pocketpills is one of Canada's fastest-growing healthtech companies, with more than 300,000 members and counting.The Role:
Responsibilities:
- Initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, Internet marketing, conventions, workshops, advertisements, sales tools and other initiatives.
- Analyze market trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings.
- Develop and promote branding initiatives consistent with corporate business goals and objectives.
- Maximize brand value through the development of ancillary revenue streams and new opportunities.
- Collaborate with sales, pharmacy managers, and technology to prepare marketing strategy, initiatives and content.
- Work with designers, engineering, content writers, copy writers and other creative staff to produce marketing collateral in accordance with brand messages.
- Develop marketing plans within budget requirements.
- Collaborate with both representatives to identify customer and partner needs.
- Provide support and tools to sales staff that will drive sales within their areas.
- Prepare and deliver reports on the status of all marketing programs and initiatives to senior management.
- Communicate and negotiate with promotional partners as needed for joint marketing activities.
- Design and attend relevant trade show and convention appearances in order to build relationships and promote the organization's initiatives.
- Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered.
- Disseminate awareness of new marketing initiatives to all staff.
Qualifications & Experience:
- University degree in marketing, advertising, sales, business administration or equivalent.
- 3 + years of work experience in marketing.
- Excellent understanding and familiarity with brand building and brand management.
- Knowledge of ethical marketing best practices and associated regulations.
- Demonstrated proficiency in Internet marketing techniques, technologies, and solutions.
- Handson experience with search engine optimization, payperclick advertising, and other Webfocused initiatives.
- Ability to build and sustain relationships with key business partners.
- Strong knowledge of competitive analysis methods.
- Experience managing freelancers and contractors.
- Highly effective project management, prioritization, multitasking, and time management skills to meet deadlines.
- Excellent written and verbal communication skills.
- Proven team player who is both flexible and adaptable.
Job Type:
Full-Time, Permanent
