Conversion Rate Optimization Manager

Connect with Quadient

Quadient is a global leader in customer communication solutions. With over 100 years' of experience and still going strong, we aim to be the driving force behind the world's most meaningful customer experiences. Our success in delivering innovation and business growth is inspired by the connections our people create every day, with our clients and each other. It's these connections that make Quadient such an exceptional place to grow your career – and help our future-focused team lead the way.

Bring a deep expertise in Conversion Rate Optimization (CRO) and a robust experimentation mindset to the table. Develop and implement website strategies aimed at driving customer acquisition. Implement and oversee rigorous testing and experimentation, enabling us to optimize and improve conversion rates across our website properties. Web analytics expertise to track organic and paid performance across all digital channels.

Your role in our future

• Conduct in-depth analysis of website performance using various analytics tools to identify conversion bottlenecks and opportunities.
• Optimize the website funnel and continuously experiment with messaging, creative, and CTAs, web page structure to drive website handraisers.
• Develop a roadmap for website optimization and customized experience strategies.
• Execute A/B optimization tests that drive fundamental improvements to the website experience and performance.
• Manage the end-to-end website experimentation process to optimize web pages and landing pages: hypothesis setting, test design, KPI selection, test execution, results-measuring and reporting, and follow-up optimization recommendations.
• Collaborate with various teams and stakeholders to understand priorities and pain points while developing tests/hypotheses.
• Demonstrate an understanding of user behavior on websites, recognizing the impact of information presentation on user actions.
• Understand user experience (UX) principles and best practices and advocate for user-centred web design methodologies; ensure that web and mobile interfaces are intuitive, user-friendly, and aligned with user intent, while delivering on the CRO goals.
• Monitor the effectiveness/performance of website through robust data analysis and key findings identification.
• Web Analytics for all digital channels (website, digital ads, etc.), including tracking setup, performance monitoring, and reporting.
• Optimize website content, including copy, images, videos, and calls-to-action (CTAs) to maximize engagement and conversion rates.
• Analyze and optimize the entire website conversion funnel, from initial user engagement to conversion, and implement strategies to reduce drop-off rates at each stage.
• Create and optimize landing pages for marketing campaigns, focusing on high conversion rates and message alignment.
• Provide Quality Assurance (QA) checks before website page launches, checking for user experience and web analytics implementation.
• Partner with Design, Content, SEO, and Web Development teams to finalize content for personalization or testing.
• Prepare and present regular reports on CRO performance to key stakeholders, including insights, recommendations, and results.
• Stay up to date with the latest CRO tools and technologies; strive to professionally evolve.

Your profile

• Demonstrated experience in website Conversion Rate Optimization (CRO) and a proven track record of improving website conversion metrics through A/B testing and experimentation.
• Experience with website optimization and A/B testing tools; ability to quickly learn new technologies and tools.
• Experience in front-end web design and development (experience with Drupal is a plus).
• Strong analytical mindset with the ability to interpret data and test results, and turn them into actionable insights that drive decision-making.
• Solid expertise in web analytics, including GA4 and GTM.
• Understanding of SEO principles and their impact on CRO.
• Experience in online tracking methods, tag management, and data layers.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• B2B background mandatory; SaaS background is a plus.
• Agency experience is strongly preferred.
• A/B testing or CRO certifications are a plus.
• Bachelor's degree in Marketing, Analytics, Computer Science or a related field is a plus.

Turn your passion into performance. Apply now.

What We Bring:

We want Quadient to be a place where we are all able to bring our whole selves to work and where our differences are embraced and celebrated. We operate in diverse areas, cultures and communities; our customers are as unique as we are. We celebrate our shared commitment to great work — and to each other. As a diverse collective of thinkers and doers, we are continuously inspiring innovation.

Our values define how we work as a team:

• Empowerment,

• Passion,

• Inspiration and

• Community.

They make us EPIC. Together.

About Quadient:

At Quadient, we exist to help organizations simplify the connection between their customers and what matters most. From mortgage approvals, medical results, and insurance claims to accounts receivables, invoices and inbound packages.

Every day - we help companies manage over 788 million connections with their customers. Our award-winning solutions and best in class customer service are the reasons we have grown to become the driving force behind the world's most meaningful customer experiences.

Disclaimer:

We thank all applicants in advance for their interest but regret that only candidates under consideration will be contacted. We are an equal opportunity employer.

Quadient Canada is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

As part of our commitment to accessibility for all persons with disabilities, Quadient Canada welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process.

Quadient does not accept unsolicited resumes from head hunters, recruitment agencies or fee-based recruitment services. Please do not forward resumes to our jobs alias, Quadient employees or any organization location. Quadient is not responsible for any fees related to unsolicited resumes.

The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Rewards & Benefits

Flexible Work : Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.

Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.

Inclusive Community: Join diverse communities and engage in our Philanthropy program.

Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.

Caring for Wellbeing : Access our complimentary employee assistance program for mental health support.

Be yourself at Quadient

Our values define how we work as a team: Empowerment, Passion, Inspiration and Community. They inspire us to be EPIC. Together. What makes Quadient different is how different we all are. We're a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture which embraces difference and values every voice.

We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at

Quadient is an Equal Employment Opportunity Employer*: We believe that diversity brings benefits to our customers, our business, and our people so we are committed to being an inclusive employer. We encourage applications from all suitable applicants, regardless of background. We firmly believe in zero discrimination in employment on any basis, including gender, race, ethnicity, religion or belief, national origin, age, disability, marital status, sexual orientation, gender identity, citizenship status, veteran status, and any other protected characteristics.

*This includes being an Affirmative Action Employer in the United States.

People. Connected.