sales and marketing director
1 week ago
Ilumya was launched 2022 in Canada and has both public and private funding coverage for patients.
This role will lead the co-ordination and inspiration of the cross functional team(s) to drive portfolio sales to achieve patient and market sales results by ensuring excellence in strategic planning and implementation of the tactical plans.
Span of Control and Reporting StructureThe Director-Biologics will have financial and strategic decision making for the assigned brand P&L including responsibility for the sales force.
In this role, the candidate will contribute to the realization of the SUN vision through the effective management of the assigned brand team, and sales team, which will ultimately result in optimal financial performance and operational support within SUN Brand Canada.
The successful candidate will lead the SUN Pharma Canada Biologics marketing and sales team and report directly to our General Manager, Branded Business.
Build and operate the Biologics Business Unit in CanadaResponsible for the efficient interface between the US and Canada– and to facilitate efficient implementation
Responsible for the delivery of specific marketing and sales initiatives to drive business results in market
Marketing
Design and implement marketing and sales strategy and the launch for brands
Work with access to create optimal pricing, reimbursement taking into account PMPRB regulations
Manage and oversight with the Product Manager marketing mix spend and annual planning
Produce a comprehensive commercial plan for 1, 3 and 5 years.
Sales Management and Driving Engagement/Inspiration
Provide leadership in the development of selling strategy including the plan of action, hiring, training, ongoing management, and inspiration/development of the sales manager with 7 person reporting Sales-Force
Manages product life cycle, through collaboration and engagement of other areas such as Sales, Market Access, Regulatory and Medical Affairs
In conjunction with Access Marketer, secures and maintains reimbursement for assigned product in all provinces and with private and public payers
Annually prepare budget proposals for promotional spend for assigned brands
Justify budget proposals, project expenditure and ROI
Co-responsible for selection and management of all agencies including terms and conditions, quality of account handling and service.
Relationship with internal customers, including exceptional relationship with the sales team.
Engagement in cross functional succession planning and talent management provincially and at a territory level through strong data examination
Assists in the development and implementation of sales meetings
Participate in training sessions and take an active role in personal development.
Ensure compliance with appropriate SOP's, policies and guidelines.
Complete mandatory training in assigned timelines upon hire as well as when new policies, SOP's, guidance's are issued.
Participate in personal development and training sessions as required for the position.
Report any health or safety concerns (internal and external) in compliance with SUN policy and standard procedures.
Bachelor's Degree required, MBA an asset
Biologics therapeutic area experience, an asset
5 years direct sales and marketing in pharmaceutical industry preferred
Sales team strategic development planning, hiring and sales force management
Working knowledge of reimbursement on provincial and private payer levels
Must have digital solutions experience
Demonstrated high level of understanding of regulatory guidelines (IMC, PAAB)
Excellent analytical, communication (oral and written) and organizational/planning skills.
Bilingualism is considered an asset
60% office time, 40% travel time
Passion for building breakthrough brands with strategies and tactics that deliver on our customer's needs.
60% office time, 40% travel time
7 Sales Territory Managers and 1 National Sales Manager
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