Paid Media Manager

1 week ago

Toronto, Ontario, Canada Central Station Full time

Overview:

We're Central Station and we're a different kind of agency with unique skills.

For clients looking for branding, innovations, physical experiences, or digital marketing - and when it has to be best in class - we're here for them.

We're independently owned by four partners from different disciplines.

We knew there was a better way of creating work that is Central to clients today, so we built an agency around it.

We're 45 people and growing.

We have a talented team of designers, developers, strategists, art directors, writers, account managers, project managers, digital marketers, and production people.

Our client roster spans a broad range of product categories. Most are Canadian, some are North American, and a handful are Global. Some use us for B2B, some B2C and others, both. Most have been with us for 7-20 years, others we've targeted and acquired over the past 2-3 years.

Our top clients include IKO Industries, Hudson's Bay, Nike, KPMG, Arterra Wines, Christian Dior, Humber River Hospital, Wajax, Dyson, Two Bears Coffee and Deciem.


Logistics:


Our office is located at 14 Birch Avenue, in the Summerhill area of midtown Toronto, but we've mostly been working from home/remotely since March 2020.

Now that it's safe to return to the office, we have implemented a Flexible Work Options Policy that give our team a desirable balance between primarily working from home with the optpion for collaborative time in the office.


The
Paid Media Manager will be joining a growing digital team that boasts specialties across SEO, social and paid media marketing.

We thrive on delivering incremental performance growth, in a fast-paced, agile work environment. This position is full-time and we're looking to fill it (with someone great), as soon as possible.

Technical Requirements (Must-haves):

  • 3+ years of handson experience managing paid social campaigns on LinkedIn and Meta, with experience managing ad accounts in TikTok, Twitter and Pinterest being a nicetohave
  • 3+ years of handson experience in

Google Ads:
Search and Display

(Bonus:

experience with Performance Max, YouTube, Shopping Ads, Microsoft Ads, Amazon)

  • 1+ years of handson experience configuring and managing reports in Google Looker Studio and Microsoft PowerPoint
  • Expertise in Google Analytics, Google Tag Manager, and a growing understanding of the new Google Analytics
  • Experience presenting reports and explaining performance to clients
  • Experience crafting search and display ad copy
  • Experience with user experience and conversion optimization

Nice-to-haves:

  • Valid Google Certification in Search, Display, Shopping and Google Analytics
  • Experience working within a fastpaced agency environment
  • Experience with WordPress CMS at a user level
  • Familiarity with social media & online reputation management
  • Copywriting skills
  • Basic graphic design skills
  • Basic HTML, CSS and JS skills

Soft Skills:

  • Excellent writing, communication, customer service, reporting and presentation skills
  • Strong interpersonal skills: consistent demonstration of diplomacy and decisiveness; strong problemsolving skills; attentiontodetail and accuracy; proven budget management skills
  • Proven time management skills; able to handle conflicting priorities and juggle multiple projects while delivering on deadlines
  • High level of professionalism, work ethic and selfmotivation

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