Product Marketing Manager, Sustainability
1 week ago
OUR STORY
THE OPPORTUNITY
Excited about the intersection of sustainability (ESG) and Semiconductors? Look no further We are currently seeking a dedicated Product Marketing Manager to join the TechInsights team, supporting the development and growth of a new product line dedicated to the growing need for the semiconductor value chain to evolve sustainability initiatives.
You will work collaboratively with product management, sales, customer experience, and engineering to support the product and customer life cycle.
This is a high-profile role, and we seek an individual who can effectively engage, influence, and motivate cross-functional teams.- Masterful storyteller, capable of confidently captivating audiences and taking them on a transformative journey.
- Collaborative relationship builder who can inspire and exert influence over key stakeholders.
- Keen interest in building solutions and messaging that support sustainability initiatives for TechInsights' customer base.
- Thrives in a highperformance environment.
WHAT YOU WILL DO
- Develop and execute gotomarket strategies for our Sustainability product line.
- Be an advocate for ESG and its impact on technology.
- Work with Product and the Product marketing team to craft strategic messaging, buyer personas, sales enablement materials, and promotional content.
- Collaborate with across the broader organization to execute campaigns and initiatives that increase brand awareness of TechInsights unique sustainability solutions leading to high quality leads.
- Create valuebased product collateral and campaigns in the language of our customers; (i.e., high impact sales collateral, landing pages, webinars, TechInsights Platform messaging, product videos).
- Cultivate positive relationships with product managers, customer experience, marketing, and leadership to identify and influence impactful product opportunities and prioritize efforts.
- Connect with the product management team to establish a continuous feedback loop encompassing market trends, customer needs, and competitive details.
- Contribute to strategic discussion on the Sustainability product roadmap, product training, marketing initiatives, collateral concepts, internal processes, and sales tools.
- Occasionally travel (10%) in support of industry events and customer engagement.
WHAT YOU HAVE
- 7+ years' experience as a product marketing manager at a highgrowth company.
- Experience in leading the development and execution of highimpact GTM campaigns, messaging/positioning docs, and sales collateral.
- Experience in an information business where the product is knowledgebased products and services.
- A background working on sustainability issues as it relates to technology would be considered a strong asset.
As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information.
WHY WORK WITH US
- Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching)
- Flexible vacation policy
- Annual fitness reimbursement
- Strong sense of camaraderie, mutual respect and shared goals among colleagues
- Support for community through charitable alliances
- Professional and career development opportunities
- Wellness resources and support from management
We're committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.
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