Digital Account

2 weeks ago

Calgary, Alberta, Canada Bayer AG Full time

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At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

This opportunity delivers the following outcomes:

  • Customers choose Bayer as their preferred provider for their operation
  • Enable customer facing teams to run their local business for the benefit of customers and Bayer
  • Customers have trust and confidence using digital tools for their decision making
  • Partners and Business unit feel FieldView unmistakably delivering significant value to their business operation.

This is a permanent, home-based position, ideally based in the Guelph, Ontario area to support and travel within Eastern Canada.

What you will do:

Marketing Strategy and Execution:

  • Collaborate with local teams to customize to local and direct to user directly, while establishing regional marketing standards for FieldView & NBMs
  • Develop FieldView & New Business Models (NBMs) Strategy, including Key customer strategies
  • Lead the development and implementation of comprehensive marketing campaign planning processes for FieldView & NBMs for the business unit
  • Collaborate with Marketing Campaign & Communication Lead communities to develop and execute demand generation tactics, product launches & customer engagement strategies aligned with local team & business unit goals
  • Develop and maintain in-depth product knowledge for all Bayer Digital products

Account Management and Strategy:

  • Support local team and business unit outcomes by leading the development of the digital strategy (FieldView/NBMs) with key accounts, strategic accounts and industry partners
  • Communicate business unit digital strategy, develop customer-specific marketing strategy and unique programming to support joint sales and marketing tactics with local teams witih partners.
  • Enable development of customer facing solutions with retail partners and licensing opportunities across FieldView and DFS missions. Collaborate, influence, and drive sourcing strategies from identification to realization

Cross-functional Collaboration:

  • Collaborate with local teams, business unit and marketing peers to communicate and demonstrate the value proposition of FieldView & NBMs, crafting messaging and sales strategies that emphasize the value delivered to all stakeholders
  • Collaborate with the Digital Integrators (Corn, Soy & Canola/Cereals), Advisors & Businesses Leads to ensure customer needs are met via product & partnership strategy
  • Grow and maintain our partner network by sourcing a strong pipeline of local and regional partners

Who you are:

  • Bachelor's degree in marketing, business or equivalent professional experience
  • A deep understanding of Canadian farmers needs.
  • Strategic-minded and experienced professional that has led a regional marketing campaigns
  • Demonstrated success in managing brands across various geographic regions
  • Ability to work with multiple stakeholders in a fast-paced, deadline-driven environment, with proven ability to respond flexibly to changing priorities
  • Foster strong relationships with key stakeholders to understand their needs and optimize marketing operations accordingly
  • Ability to effectively handle difficult conversations and empathize
  • A track record of managing regional marketing campaigns that achieve measurable results
  • Strong analytical abilities for assessing financial data, conducting market research, and performing cost-benefit analyses
  • Proficiency in financial modeling for evaluating the potential value of different business initiatives and strategies.
  • A solid understanding of BCS business operations, industry trends, and market dynamics for identifying value creation opportunities
  • Deep understanding of FieldView and Farm Management Software (FMS)

Additional Skills/Experience Preferred:

  • 10 plus years of industry experience in sales and or marketing along with strong working knowledge of digital ag

What we offer:

  • The position provides the use of a vehicle
  • Competitive compensation and rewards package
  • Collaborative, diverse and inclusive culture
  • Career development and global opportunities
  • Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees' differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer's values and purpose.

All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.

Bayer welcomes and encourages applications from people with disabilities. Candidates participating in our selection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can be made.

Location:

Division:

Crop Science

Reference Code:

Job Segment: Financial, Retail Sales, Market Research, Agricultural, Finance, Retail, Marketing, Agriculture

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