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Communication, Marketing,

2 months ago

Dartmouth, Canada Northwood Full time

Since 1962, Northwood has led the way as Nova Scotia's most dynamic continuing care organization committed to innovation and change. Northwood is the largest not-for-profit continuing care organization in Atlantic Canada and is recognized both here at home and across Canada as an extraordinary example of the power of social justice, but we like to call it the power of love When life changes, and society changes, Northwood leads the way, incorporating revolutionary designed, responsive care. From new ideas to new technologies, we are empowered to do this, because our focus is on people

Northwood is currently accepting applications for a Communication, Marketing, & Social Media Specialist

Reporting to the Director, Communication, Marketing, & Public Relations

Responsibilities:

  • Lead marketing and promotion efforts for programs and services, collaborating with community groups, sector partners, and stakeholders to identify, develop, and promote partnership opportunities while raising awareness of Northwood's offerings.
  • Collaborate with the departmental team to establish annual marketing plans and goals for programs and services.
  • Manage and enhance the brand's online presence through content creation, follower engagement, social media monitoring, and performance analysis to support overall marketing objectives.
  • Provide layout and design support for communication materials that align with Northwood's brand.
  • Create, maintain, and evaluate marketing plans.
  • Participate in the development, implementation, and evaluation of departmental goals.
  • Research, conduct environmental scans, and identify trends impacting the delivery of programs and services.
  • Demonstrate program knowledge, marketing, and sales abilities.
  • Build relationships with healthcare professionals in hospitals and community-based organizations to ensure visibility of Northwood programs and services through sponsorships, trade shows, and promotional events.
  • Develop and maintain communication links with internal and external clients.
  • Develop content (text, images, video) for various social media platforms.
  • Update and maintain social media profiles, ensuring consistency across platforms.
  • Collaborate with Program Managers to align social media efforts with broader company goals.
  • Monitor key performance indicators (KPIs) such as engagement rate, follower growth, and website traffic; compile regular reports to track social media campaign success and suggest improvements.
  • Engage with social media audiences by liking, commenting, sharing posts, and responding to messages and comments.
  • Perform other related duties as required.

The ideal candidate will possess the following qualifications:

  • · Bachelor's degree in business and/or a certification in Public Relations, Communications or Journalism
  • · Three to five years of experience in Marketing and/or communications role
  • · Medical background or experience working with medical devices and or considered and asset
  • · Experienced in layout and design, editing and proofreading and with print/production processes
  • · Experienced in writing editorial content
  • · Adobe Programs
  • · Knowledge of Web site design and content
  • · Knowledge of Social Media
  • · Must be able to work independently
  • · Ability to multi-task while working to meet tight deadlines
  • · Communications and Media
  • · Knowledge of Social Media
  • · Proficient in the use of windows-based software including MS Office Suite (with an emphasis on MS Word), Photoshop, Illustrator, InDesign and Word Press
  • · Able to work independently and as a positive and productive team player
  • · Strong interpersonal, verbal and written communication skills
  • · Ability to multi-task while working to meet tight deadlines
  • · Demonstrated ability to attend work on a regular and consistent basis

Salary: As per Northwood Scale

Effective: Immediately

Hours: 80 hours bi-weekly

To apply for this position please visit our Career Page at: northwoodcareers.itacit.com

Northwood is proud to be an inclusive employer who encourages diverse applicants. We thank all applicants however, only those selected for an interview will be contacted.

Job Types: Full-time, Permanent