Regional Marketing Manager

4 weeks ago

Halifax, Canada Compass Canada Full time

You might not know our name, but you know where we are. That's because Compass Group Canada is part of a global foodservice and support services company that's the 6th largest employer in the world, with 625,000 employees.

You'll find us in schools, colleges, hospitals, office buildings, senior living communities, tourist attractions, sports venues, remote camps and military installations and more. We're in all major cities, at remote work sites and everywhere in between - doing business in Canada and 50+ other countries where you can learn and grow. Join us now and point your career forward

Job Summary

The Regional Marketing Manager leads the marketing function for the region, supporting growth, innovation, customer and client experience and stewards the company brand. This position will include coaching and inspiring unit managers to achieve goals related to meal plan sales, retail sales and innovation, guest communication and social media approaches and impact.


Now, if you were to come on board as a Regional Marketing Manager, we'd ask you to do the following for us:

  • Exceed assigned Like For Like (LFL) sales targets through the effective execution and management of key initiatives.
  • Improve retail growth by applying strong retail execution principles, pricing, product assortment and promotional activities.
  • Create and drive compelling sales-building initiatives requiring you to leverage your expertise in the areas of:
    • Delivering superior consumer engagement
    • Driving average cheque increases
    • Accelerating transaction growth
    • Creation and communication of impactful upselling programs
  • Exceed execution standards with a focus on speed of service improvements, while maintaining brand standards.
  • Become the trusted expert with the organization in the area of LFL improvements and proper brand execution, assisting in the training of new team members and provide consultation when required.
  • Complete audit evaluations.
  • Attend the required training for various brands and attaining brand certification.
  • Lead social media as the content advisor and standards keeper across campus locations in the regional geography that highlights key brand messaging and campus success stories on behalf
  • Ensure operators are supported to execute a rolling 12 months marketing plan in applicable units.
  • Drive innovative sales marketing for campus meal-plans and on-going improvement.

Think you have what it takes to be our Regional Marketing Manager? We're committed to hiring the best talent for the role. Here's how we'll know you are the best fit:

  • Bachelors degree required. Culinary, hospitality or hotel management degree is desirable
  • Experience in a QSR, B2C marketing position preferred (including product, promotions, price, placement and positioning). B2B experience also beneficial.
  • Base understanding of the financial components of contract foodservice and origins of revenue, margin, costs and risks.
  • Ability to influence without direct authority, holding standards of new programs high and ensuring field execution
  • Strong presentation skills and the ability to adjust content across stakeholders from C-suite to the field and front-line associates.
  • A background understanding of operations which enables field-friendly and executable development.
  • Detail orientated with strong writing skills to create and steward brand materials and voice
  • Travel: 45-60%

Compass Group Canada is committed to nurturing a diverse workforce representative of the communities within which we operate. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.

For accommodation requests during the hiring process, please contact PeopleHub@compass-canada.com for further information.

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