Brand Coordinator And Content Creator

3 weeks ago

Toronto ON, Canada Dentsu International Full time

We innovate the way brands are built. In this way, we make our clients’ most important marketing assets—their brands—win in a changing world. Dentsu is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in Media, CRM, and creative communications services. Dentsu is headquartered in London and operates in 145 countries worldwide with more than 50,000 dedicated specialists.
The Digital Coordinator contributes to the coordination of the media buying process and is essential to the day-to-day management of client and business through the MBP process, buy maintenance, and performance. A successful Digital Coordinator is resourceful and demonstrates the initiative to participate in advanced projects.
Assists in the development of digital media presentations and tactical POV’s.
Ensures key information is provided to the media operations and media planning teams throughout the campaign activation and maintenance process.
Supports the negotiation process for approved media buy activations – Video, Display, Social, Programmatic, etc.
Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of digital media plan and supports in all digital media tracking troubleshooting.
Works with creative agency to understand creative assets available and any custom placements.
Supports the media operations team with client financials: budget reconciliation and budget management.
Contributes to strategizing ways to improve and optimize campaign performance to meet client KPIs.
Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
Knowledge of digital media tools is considered a strong asset.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.

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