Head of Performance Marketing

3 weeks ago

Oshawa ON, Canada General Motors Full time

Hybrid: - Position does not require an employee to be on-site full-time but the general expectation is that the employee be onsite three (3) days a week to the Oshawa and/or Markham offices of General Motors of Canada Company.


Do you have a passion for customer-centric & performance-oriented marketing? Do you want to play a leadership role in helping to modernize GM Canada marketing efforts while contributing to revenue growth?


This exciting position on the Digital Innovation team is for you. In this position, you will lead a dedicated team of Marketers, Analysts & Developers to modernizing GM's marketing efforts thru the use MarTech & Data to deliver personalized experiences that deliver revenue growth. You will get to collaborate with Brand & Retail Marketing teams as well as global Digital & IT teams to build the strategic roadmap to deliver on GM’s vision. The role reports to the Director, Digital Innovation.

Key Responsibilities


The Head of Performance Marketing & Data Enablement is responsible for 3 distinct functional groups:

• Data Enablement
• Omni-Channel Customer Relationship Management (CRM)
• Performance Marketing

Specific Job Responsibilities:

Performance Marketing – lead the Performance Marketing practice, empowering the enterprise with data & technology to drive innovative marketing decisions, intelligence, and business results.

Omni Channel Customer Relationship Management (CRM) - be the strategic mind and organizational enabler for all owner/prospect communications ) for all brands, regions and dealers with a focus on building customer loyalty and conquest customer acquisition.

Data Enablement – strategic management and oversight of GM Canada’s data infrastructure (DSE – Decision Support Environment) and strategic data enablement across the enterprise.

Required Skills

  • Strong strategic agility, painting a vision and priorities for your department and a path to execution
  • Exceptional people leadership and interpersonal skills - demonstrated ability to manage and motivate direct reports, agency partners and dealers to execute your vision.
  • Organizational agility – understanding the functional elements of multiple GMCC departments to implement CRM & Data Enablement strategies across the organization an asset
  • Strong project management skills and ability to manage process and time of multiple stakeholders independently
  • Exceptional communication skills; the ability to communicate powerfully and prolifically across the organization
  • Technical competency – understanding of database management, GMIT processes, and systems and tools to access / enable data
  • Strong digital marketing and CRM acumen – understanding the CRM and Digital Marketing and media landscape, tools and best practices

Organizational Capacity

  • Build strong, productive relationships with GMCC marketing and functional counterparts, leveraging smart processes to drive efficiency
  • Build strong productive relationships with GM US and global peers/partners and internal and external agencies
  • Coach and develop 3 Direct reports including the Performance Marketing Manager, Manager – CRM, r and Data Enablement Manager, leveraging CAP, 1:1 meetings, CDPT, and ongoing feedback
  • Demonstrate positive contributions to VSM and the GMCC culture

Education

  • Bachelor's degree (Business with major in Marketing an asset)
  • Sales & Marketing: 8 to 10 year minimum
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