Marketing Manager

3 weeks ago

Vancouver BC, Canada Potentia Human Resources Inc. Full time

Are you ready to join a self-motivated team at the forefront of innovation? Our client, PHL Capital Corp. (PHL) , located in Surrey, British Columbia, is one of British Columbia's top providers of real estate focused investments and credit products. PHL is a company that is growing at a significant pace and is on the lookout for talented individuals to fill multiple key roles in administration, marketing, and lending. As PHL continues to enlarge their operations, they are seeking passionate professionals who are eager to contribute to their success story. If you're ready to thrive in a fast-paced environment and make a meaningful impact, we want to hear from you

PHL's success is built on strong relationships, risk management and core values of trust, professionalism, and exceptional service. They have a great reputation for continually providing knowledge, experience, and value to everyone they represent. With PHL, you will find the opportunity to work with a talented, dedicated, and fun group of people who are committed to supporting one another and providing high-quality products to their clients.

They are currently seeking a Marketing Manager to join their team. This newly created position offers you the opportunity to deliver innovative and results-driven projects in a way that best utilizes your skills, interests, and experience. As the successful candidate, you will work with a team that is invested in you and your career growth and who reward innovative thinking and creativity. You will enjoy exciting marketing projects including developing a brand strategy that drives growth in existing and new markets If you like challenging, fun and interesting work – this is the role for you

Collaborating with various stakeholders such as Mortgage Sales, Investments, and Accounting, you will play a pivotal role in spearheading all marketing initiatives. With the assistance of agencies and freelancers, you will conceptualize, execute, monitor, and refine marketing campaigns across diverse platforms to achieve meaningful results. You'll develop beautiful and compelling brand and trade campaigns that are aligned with PHL's overall business objectives.

Collaborating with various stakeholders such as Mortgage Sales, Investments, and Accounting, you will play a pivotal role in spearheading all marketing initiatives. With the assistance of agencies and freelancers, you will conceptualize, execute, monitor, and refine marketing campaigns across diverse platforms to achieve meaningful results. You'll develop beautiful and compelling brand and trade campaigns that are aligned with PHL's overall business objectives.

Some of the exciting challenges your role will include:

  • Plan and execute marketing programs that include corporate sales, online and social media, conventions & trade shows, workshops, advertisements, and other initiatives;
  • Analyze market trends and competitor initiatives to determine feasibility and profitability of new or existing offerings; make recommendations based on findings. Offer valuable insight and recommendations about marketing strategies, current industry trends, and best practices;
  • Design and attend relevant trade shows, conventions, and customer events to build relationships and promote the organization's initiatives;
  • Execute digital marketing initiatives across different channels to create brand visibility and generate interest and customer acquisition. Enhance the visibility and reputation of the company through various media channels and online platforms;
  • Build a business-to-business (B2B) strategy that delivers results using thoughtful planning, execution, and management. Execute the company's B2B marketing strategy and programs;
  • Use exceptional writing and editing skills to compose, evaluate, and enhance creative content for diverse marketing materials and platforms, that cultivate connections within the target market and generate leads for sales.

Skills and experience that will set you up for success:
  • Post-Secondary education with an emphasis in marketing or equivalent;
  • 5+ years' experience in a similar managerial or leadership role that encompasses application of marketing best practices, brand strategy development, management of marketing campaigns, design of content that is compelling, accurate and creative;
  • Experience in financial services sector considered a strong asset;
  • Proficiency with Adobe Creative Suite (InDesign, Photoshop, Dreamweaver, Illustrator), Microsoft Office (Word, Excel, and PowerPoint), email marketing, website design & plugins (WordPress), Google Analytics, standard desktop applications, and search engine marketing & optimization;
  • Demonstrated ability to build & execute a B2B marketing strategy and program;
  • Ability and experience in creating visually appealing and captivating content for social media, websites, and other platforms;
  • Knowledge of current best practices in customer acquisition methods;
  • Knowledge of video production;
  • Strong blend of creativity, consistency, design, and organization skills;
  • Self-motivated, with a strong work ethic and sense of urgency;
  • Excellent interpersonal skills, with the ability to connect and build relationships with various individuals inside and outside the organization;
  • Exceptional written and verbal communication skills, including command of spoken & written English with copy accuracy;
  • Outstanding organizational skills and attention to accuracy and detail;
  • Ability to multitask and prioritize time-sensitive matters.
The salary range for this position is $80,000 to $95,000 per annum based on experience with full benefits as a part of the competitive total rewards package.

This is a full-time hybrid opportunity (Monday to Friday) with the successful candidate working on site 4 days a week. As a company that prides themselves on internal growth and development, this is an excellent opportunity for someone looking to mature their career to the next level - continued development and growth is encouraged and celebrated
To explore this opportunity further, please submit your cover letter and resume. If you are selected to continue past the preliminary interview stage, a portfolio that showcases your previous marketing work will be requested. We look forward to hearing from you
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