Senior Product Marketing Manager

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation. At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation. At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Product Marketing at OpenText is the heart of the marketing organization—developing compelling, value-based messaging that resonates with prospects, customers, and partners. We are seeking a Senior Product Marketing Manager to support the OpenText Digital Fax portfolio and its go-to-market motion. This role will own and activate the market story for modern, secure digital fax, with particular emphasis on cloud adoption, portfolio modernization, and Fax Aviator as a key growth enabler. The role is central to turning Fax Aviator’s AI capabilities into differentiated customer value and repeatable growth motions. Fax Aviator applies intelligent automation to inbound fax workflows, including classification, extraction, summarization, routing, focused inbox experiences, and downstream handoff of structured data. The successful candidate will make those capabilities easy for buyers and sellers to understand through outcome-led positioning, industry use cases, launches, campaigns, sales enablement, and customer proof. Reporting to the Senior Director of Product Marketing for Experience, you’ll collaborate closely with Digital Fax Product Management, Sales, Sales Enablement, Analyst Relations, Demand Generation, Content Strategy, Customer Marketing, Field Marketing, Partner Marketing, and other Experience Cloud stakeholders. Develop, maintain, and activate differentiated messaging and positioning across the OpenText Digital Fax portfolio. Position digital fax as a secure, trusted foundation for intelligent information exchange and workflow automation, not simply a transmission channel. Translate portfolio strategy, roadmap priorities, customer needs, and competitive dynamics into clear value propositions, proof points, use cases, and market narratives. Build practical modernization and cloud-adoption stories that help customers understand the value of evolving fax infrastructure without disrupting critical business processes. Make Fax Aviator a core pillar of the Digital Fax growth story, connecting AI innovation directly to customer outcomes, portfolio differentiation, expansion, and new use cases. Create compelling positioning for Fax Aviator capabilities including document classification, structured data extraction, summaries and highlights, content-based routing, focused inbox experiences, and intelligent handoff to downstream systems. Turn AI capabilities into role
- and industry-specific business value, showing how incoming fax content can become actionable, workflow-ready data rather than remain a manual document-handling burden. Develop narratives for configurable AI workflows, including customer document types, confidence thresholds, exception handling, human oversight, and integration with systems of record. Partner with Product Management and technical experts to keep AI messaging precise, credible, and aligned with available capabilities and roadmap direction. Support go-to-market planning and execution for Digital Fax releases, Fax Aviator innovations, deployment options, integrations, and strategic initiatives. Develop launch plans and bills of materials that connect announcements to customer adoption, seller readiness, demand, and pipeline outcomes. Coordinate cross-functional readiness across Product Management, enablement, campaigns, web, analyst relations, customer marketing, and field teams. Use customer and market insight to prioritize target industries, buyer roles, workflow scenarios, and competitive opportunities. Content Development and Asset Management Own the creation and ongoing maintenance of a Digital Fax content kit, including pitch decks, web copy, solution briefs, blogs, campaign assets, FAQs, battlecards, customer presentations, and sales tools. Develop industry
- and persona-specific content for regulated and