Marketing SEO Copywriter

4 weeks ago

Canada Playground Poker Full time
Marketing SEO Copywriter / Rédacteur.trice marketing SEO

Vous êtes un.e rédacteur.trice marketing hors pair, dou.eé pour rédiger des textes percutants dans les domaines de la publicité, de l'impression, du marketing numérique et de l'e-mailing ? Nous vous invitons à rejoindre notre équipe dynamique.

Votre rôle consistera à créer un contenu attrayant qui attirera la curiosité et suscitera l'intérêt de votre public cible, qu'il s'agisse des médias sociaux, de dépliants, de scripts radio ou vidéo, ou de sites Web.

Votre créativité et votre capacité à raconter des histoires vous permettront d’acquérir et de fidéliser l’audience de Playground qui opère dans les secteurs du jeu et de la restauration.

Vos connaissances en SEO et la recherche stratégique de mots clé vous permettront de rédiger des contenus optimisés pour les moteurs de recherche.

Si vos mots ont le pouvoir d'engager et d'inspirer, et si vous avez le souci du détail et une solide connaissance du référencement, vous êtes le candidat idéal pour Playground

Ce que nous avons à offrir:

  • Une rémunération compétitive (salaire annuel de base 55K-60K +)
  • Des horaires flexibles
  • Des réductions sur la nourriture
  • Une formation complète et rémunérée
  • Possibilités d'avancement de carrière
  • Événements organisés par l'entreprise
  • Possibilités de bénévolat dans le cadre de Playground Cares

Responsabilités:

  • Rédiger des textes clairs, convaincants et attrayants pour différents canaux de communication, tels que les bulletins d'information, les sites Web, les pages d'atterrissage, les dépliants, les médias sociaux, ainsi que d'autres documents promotionnels.
  • Vous êtes chargé.e de l'édition et de la relecture du contenu afin d'assurer une communication cohérente et harmonieuse sur l’ensemble des canaux internes et externes.
  • Réaliser des études de marché approfondies afin de mieux connaître notre public cible, ce qui permet d'élaborer des stratégies de communication convaincantes et percutantes.
  • Utiliser des techniques d'optimisation pour les moteurs de recherche (SEO) afin de rédiger des textes permettant d'améliorer le trafic organique des propriétés numériques de Playground..
  • Travailler en étroite collaboration avec notre équipe de conception et la direction du marketing, y compris le responsable et le coordinateur du marketing, afin de garantir des stratégies de contenu cohérentes et efficaces, tant à l'intérieur qu'à l'extérieur de l'organisation.
  • Suivre de près les performances de nos propriétés numériques sur les moteurs de recherche et mettre en œuvre des stratégies d'amélioration.
  • Adopter la technologie de l'IA pour améliorer la production de contenu et la créativité. Se tenir informé des derniers développements en matière d'IA et de LLM, et rédiger des prompts performants avec des outils tels que GPT-4.
  • Expertise avérée en matière de rédaction, avec un solide portfolio sur plusieurs supports.
  • Excellentes compétences en matière de rédaction, d'édition et d'organisation, avec un accent particulier sur la capacité à rédiger des contenus engageants.
  • Au moins deux ans d'expérience dans la création de contenu SEO, avec une compréhension approfondie des stratégies SEO pour l'augmentation du trafic organique.
  • Solide connaissance des stratégies et de la création de contenu numérique.
  • Maîtrise de SEMrush ou d'outils SEO équivalents pour la recherche de mots clés et l'optimisation du site.
  • Expérience de l'IA générative en matière de création de contenu et amélioration de la productivité en matière de flux de travail.
  • Capacité à gérer de manière autonome des projets du début à la fin, en respectant des délais stricts.
  • Maîtrise bilingue de l'anglais et du français, assurant un contenu de haute qualité pour des audiences diverses.
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