Social Media Marketing Coordinator

4 weeks ago

Calgary AB, Canada Forward Level Full time €44,500 - €51,000

Marketing, HR or both through a Human Experience Lens.
Forward Level blends the best of HR and Marketing into a Human Experience (HX) approach to create business experiences that truly make an impact. At our core, we're all about people - our team, our clients, and our community. We're a full-service marketing agency that designs and implements customized marketing strategies, covering everything from brand development to web development and beyond. We also team up with business leaders to offer strategic HR consulting to grow their businesses and support their people.
At Forward Level, we challenge our team to grow and lead in their fields within a supportive and collaborative space. We're committed to taking great care of our people because we know that when they thrive, they excel at everything they do. we're a community looking to make a lasting impact.
We craft solutions that don't just meet expectations; When you join us, you'll be part of a supportive network dedicated to professional growth and creating positive outcomes for our clients and the community.
As a Marketing Coordinator, you will get in-depth exposure and experience across many connected areas of marketing. You will help create and oversee inspired, lasting brands that reflect the true nature of our clients and speak effortlessly to their audience. Of course, you will be collaborating with a well-rounded team of content marketers, writers, designers, digital experts, web developers and more.
Your ideas and thoughts will help us build and evolve our client's marketing strategies and plans. Our team builds measurable marketing strategies that move our clients forward, and lead brand development and innovation. You will have daily interactions with our clients, team, freelancers, and marketing platforms/vendors. CONTENT MARKETING
Activate our client's content strategies by supporting ideation for content plans and campaigns that align with their annual marketing plans and goals. Build and support the ongoing development of content calendars.
Leverage data, research, and client insights to ensure content and format resonate with their audience's interests and challenges. Create a line-of-sight between the audience's needs and the client's brand purpose and value.
Create content that tells meaningful brand stories. Write various content types, take photos, make social videos, and edit them to create on-brand content for multiple channels.
Create experiences that affect how audiences feel, think, and interact with client brands.
ONGOING MARKETING & CAMPAIGNS
Connect audiences with an integrated end-to-end brand experience - always thinking high level about all touchpoints.
Oversee and support client marketing that spans their website, campaigns, emails, content marketing, social media, online and in-person events and collateral. While the list doesn't stop here, these are core to this role.
Be a champion of organic social trends. Ensuring relevance across organic social (LinkedIn, Instagram, Facebook, TikTok, Twitter/X, etc.). Actively contribute to ongoing digital campaigns we're running. Maximize humanized automation to create a rich end-to-end experience.
Lead smaller clients as their go-to person, providing them with project management updates, budget updates, internally driving projects, and collaborating with our clients on the end-to-end projects.
Support digital marketing measurement and reporting.
Analyze and apply digital marketing metrics and insights to advance overall marketing performance and KPIs. Share relevant insights with clients along with the marketing team.
Lead projects and collaborate with game-changing and high-performing individuals.
Actively seek and identify new and innovative marketing technology to advance the firm and client marketing goals. Gather resources, escalate, if need be, do menial tasks, and otherwise see that projects get done. Uphold data accuracy and quality standards by proofreading and editing like a champion
Post-secondary education in Marketing, Communications, Business, Psychology, or a complementary area of study.
1-3 years of professional marketing experience working in a multidisciplinary role. You ideally have 1+ years of experience creating content for various platforms: social media, email marketing, website, collateral, etc.
Experienced and passionate social media user who uses some of these platforms: Instagram, Facebook, LinkedIn, YouTube, X, TikTok, etc.
You've test-drove social media scheduling and editing tools like Buffer, Later, Sprout Social, Hootsuite, VSCO, Adobe Express or similar.
Experience with MailChimp or similar email marketing tools.
Exposure to content publishing on web Content Management Systems (CMS) platforms such as WordPress or Shopify. Many of our clients are on WordPress.
Fluent in Microsoft Office 365 applications like Microsoft Outlook, Word, PowerPoint, etc.
Analytical thinker who also has a penchant for details, data, analysis, and storytelling with reporting.
Have experience with our project management platform Teamwork.
Content research and SEO analysis within SEMRush.
Familiarity with GA4 (Google Analytics) or other marketing measurement tools.
Exposure to the influencer marketing world - we don't currently do this.
At the heart of everything, we're a people company, and whether those people are our team, clients, or community, our purpose is to move people forward.
Imagine being part of a dedicated team that works together to create meaningful solutions for our clients - it takes a collective approach to bring our best. We support this with unlimited vacation and flexibility for remote work to ensure our team is healthy, rested, and ready to bring game-changing ideas.
Our culture is one in which asking for help and offering it are second nature. Our ?water cooler' chat on Teams is as if it someone wrote a stand-up skit for the Comedy Channel, the one-liners, zingers, and constant comedic banter is special. This is a full-time, permanent role that works in a combination of remote (2 days/week) and onsite at our Calgary office on Tuesdays, Thursdays, and Fridays.
Apply online by submitting your resume and an optional cover letter.
We're committed to fostering a diverse and vibrant team, welcoming individuals from all backgrounds. We're dedicated to nurturing a workspace as diverse and vibrant as the communities we serve.
We ensure every job application is considered without regard to age, ancestry, race, ethnic origin, place of origin, creed, disability, family status, gender identity, gender expression, sex or sexual orientation. If you're selected to proceed and have a disability in need of accommodation at any point during the selection process, please inform our HR team in your cover letter to let us know what support looks like for you

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