Senior Brand Manager
3 weeks ago
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. Behind every brand, every product and every accomplishment are our more than 20,000 employees. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
We embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g., gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g., To define, lead and deliver the brand strategy and innovation pipelines for the NIVEA Asia Region to drive and maximize future business growth in line with overall global and regional business strategies.
The position reports directly to the Associate Marketing Director BLU Asia Hub and is responsible for:
Lead the implementation of aligned strategy and IIM Even Tone innovation pipelines.
Responsible for implementing, adapting, or creating a NIVEA skincare pipeline for the assigned categories (from short- to long-term planning).
Steering as marketing core team in IIM for Asia Innovation projects to make sure innovation launch in the market on-time.
Steering and realization of the Asia pipeline from BLU Category within the IIM process, actively align – within limitations and where possible – global and Asia pipelines and IIM projects to maximize synergies.
Understand regulatory challenges & requirement in Asia region to feeding information to global marketing team/innovation team to maximize innovation opportunity in region.
Be the go-to-person for Global and Regional marketing colleagues and their adjoining functions.
Be the expert of consumer needs, trends, ingredients, understand needs of professional target groups, as well as monitoring competition.
Participation in regular strategy and pipeline meetings with Asia stakeholders.
At least 5 years of working experience in marketing (internationally), ideally with experience in Asia as an advantage.
Team player who has experience working in cross-functional, international, dynamic & diverse teams.
International mindset and intercultural competence.
Fluency in English both spoken and written.
Office Location:6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500. (Remotely Working from home could be applied)
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