Revenue and Marketing Operations Manager

4 weeks ago

St Thomas ON, Canada Cengage Group Full time

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values diversity, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. The **Manager, Revenue Operations, Customer Marketing** will be accountable to the development, production, and assessment of processes, key performance indicators, tools and analytics that support the US Higher Education Customer Marketing organization, as well as driving continuous improvement in process design and execution. This role is accountable to efficiently and consistently achieving revenue growth and retention targets in the ~$500+ million dollar US Higher Ed organization, primarily through expanding the impact and influence of marketing campaigns on revenue.
Furthermore, this role will work closely with Customer Marketing Leadership in U.Working closely with Customer Marketing Leadership to design and drive the marketing go-to-market motion, focused on increasing marketing influenced and closed revenue in targeted subject areas and markets, including but not limited to defining and measuring priorities and relevant key performance indicators, defining roles and responsibilities, and enabling a high standard of performance management
+ Running the roadmap for development and ongoing production of marketing analytics tools for both front-line professionals, management, and senior leadership
+ Lead annual and seasonal marketing planning process (e.g., Design processes and leverage data to enable tracking and management of prospecting, qualification and nurture activities in the CRM
+ Work closely with Cengage Academic Marketing operations on designing and implementing the technical execution and data management required to implement and measure marketing campaign impact on revenue
+ Crafting and implementing compensation plans, target setting and management, providing timely reporting of progress to the Customer Marketing organization, and ensuring smooth execution of the plans throughout the fiscal year
+ Leading cross-functional programs, providing both project management to hold partners accountable, as well as thought leadership to build consensus and shared opinions across on key initiatives
+ Provide Customer Marketing and Executive Leadership with data-driven, relevant insights on both in-flight and completed customer success campaigns, including recommended changes or actions
+ Working with marketing leadership and partners across the organization to develop and implement pivotal initiatives, compensation design and administration, recruiting and selection of marketing talent
+ Cultivates an organization of continuous process improvement to enable execution of strategic priorities for the business
**Bachelors degree in Business, Operations Management, Strategy, or Marketing
+ 5-10 years of experience in Marketing Operations, Sales Operations, Business Operations, or Revenue Operations
+ A deep understanding of Marketing Operations at both a strategic and operational level, including key performance indicator design and measurement, organization structure and resourcing, and revenue attribution models to measure marketing programs and campaigns
+ Experience in creating and measuring metrics within marketing programs including digital campaigns, paid media, search engine optimization, and customer events
+ Excellent verbal and written communication skills and a high level of emotional intelligence and interpersonal skills
+ Proficiency in CRM design and management, including process mapping, reporting and dashboards, and creating standards operating procedures for CRM utilization
+ Program management experience and an ability to both hold cross functional project team members accountable and build consensus through thought leadership
+ A pragmatic, commercial mind-set, and a desire to have a hands-on, sleeves rolled up approach to working with a diverse and dispersed go-to-market organization
+ MBA or graduate degree in Operations Management
+ Proficiency in Salesforce.com Marketing Cloud or similar marketing technologies
Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.
We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. You may view Cengages EEO/Affirmative Action Policy signed by CEO Michael Hansen ( and Equal Employment Opportunity is the Law notice ( by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide.

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